Digital Marketing Specialist

The Digital Marketing Specialist role is based onsite in Burlington, MA, supporting Long’s Jewelers marketing team to craft visual stories across traditional and emerging channels for a luxury clientele, while elevating the brand and coordinating cross-channel initiatives.

Location

Burlington, MA (onsite)

Compensation

Hourly rate: USD 28 - 45 per hour

Responsibilities

• Collaborate on developing premium content tailored for luxury audiences, prioritizing owned channels such as social media, email, and eCommerce
• Partner with channel leads to concept, brief, and distribute assets across web, paid, social, and email channels
• Support daily marketing operations for organic social and email, including planning, scheduling, and reporting
• Assist with daily product transfers and inventory management
• Stay current on best practices in content creation across photography, video, and audio, with a focus on luxury, fashion, and design aesthetics
• Monitor trends in luxury jewelry, timepieces, and fashion to inform content strategy
• Provide support for retail marketing needs related to updated print materials and event coordination
• Maintain assets and organize project materials for easy access
• Support creative operations and project management to refine internal processes for team collaboration
• Appear on camera as a brand ambassador for Long’s in photo and video content for digital channels as needed
• Contribute to TikTok strategy and develop content plans to establish the platform as an emerging digital channel

Requirements

• 1-2 years of experience in social media and/or email storytelling, including familiarity with content management tools
• Ability to effectively communicate conceptual ideas and design concepts
• Strategic, positive, proactive, and collaborative mindset
• Self-starter who works well independently and within a team
• Detail-oriented with strong organizational skills
• Ability to execute under tight deadlines
• Comfortable collaborating across multiple teams and departments
• Must have reliable transportation to travel to all Long’s locations

Technologies

• TikTok