Digital Marketing Manager- Power BU

The Digital Marketing Manager for Amphenol Communications Solutions' Power Business Unit leads the promotion of advanced power interconnect technologies through integrated marketing efforts. This role translates complex technical capabilities into clear messaging for engineers, OEMs, and distribution partners, while steering campaigns that reinforce the brand and generate qualified leads.

Responsibilities

• Develop and execute marketing strategies that strengthen the Amphenol Power Solutions brand and highlight leadership in power interconnect technology.
• Support business objectives by driving targeted campaigns across priority markets and customer segments.
• Maintain a deep understanding of market trends, competitors, and emerging technologies to inform positioning and messaging.
• Collaborate with Amphenol's Global Marketing team to design and implement cohesive content strategies across digital platforms such as websites, blogs, social media, and email.
• Create and manage impactful marketing assets including technical presentations, whitepapers, infographics, webinars, success stories, and videos that communicate the value proposition.
• Ensure alignment of content and visuals with brand standards and Power BU messaging framework.
• Manage website content updates, product launches, and SEO optimization for the Power BU pages on Amphenol.com.
• Execute digital campaigns that drive awareness, engagement, and lead generation across key online channels.
• Track analytics and campaign performance metrics to measure ROI and optimize future initiatives.
• Develop and maintain customer-facing materials such as datasheets, brochures, presentations, and case studies.
• Partner with Sales, Product Management, and Engineering to ensure marketing assets accurately reflect technical features and differentiation.
• Plan and execute trade shows, technical conferences, and customer events, managing logistics, booth design, product displays, and promotional campaigns.
• Coordinate post-event communications and follow-up programs to capture leads and reinforce brand visibility.
• Lead customer and internal promotions that celebrate new product launches, key design wins, and milestone achievements.
• Collaborate with Product Management and Engineering to define go-to-market strategies for new products.
• Manage the rollout of launch materials and content distribution across internal and external channels to ensure consistent visibility.
• Work with the Power BU's regional sales and product teams, as well as Amphenol's global marketing, web, and communications teams, to maximize alignment and impact.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 5 years of experience in B2B marketing within technology, manufacturing, or industrial sectors; experience with electrical components or interconnect solutions is preferred.
• Strong foundation in digital marketing, content creation, and event management.
• Proven ability to translate technical information into clear, engaging messaging.
• Excellent writing, editing, and presentation skills.
• Proficiency in Adobe Creative Suite, WordPress or similar CMS, and CRM/marketing automation tools such as Salesforce or HubSpot.

Technologies

• Adobe Creative Suite
• WordPress
• Salesforce
• HubSpot

Location

Location: Yocumtown, PA (onsite). Location name: Valley Green.

Department

Department: Sales

Posted

Posted: 5/18/2026

Wage

Wage: Depends on Experience (annual)

Position type

Position type: Full Time