Digital Marketing Manager

Responsibilities

• Develop the foundational infrastructure to enable ADS digital transformation.
• Integrate disparate systems to deliver a cohesive customer journey.
• Lead the digital marketing function and advocate for its strategy across the organization.
• Assess software tools and industry trends to support business goals.
• Collaborate with internal teams, external agencies, and vendor partners to execute programs.
• Optimize campaigns across email, SEO/SEM, paid search, social, and related channels.
• Create content that promotes products, services, and sustainability initiatives.
• Deploy marketing automation to enhance engagement, loyalty, and revenue.
• Build a comprehensive attribution and ROI model using digital and social analytics.
• Produce dashboards and infographics to translate data into actionable insights.
• Track and report digital marketing performance against goals, ROI, and KPIs.

Requirements

• Bachelor’s degree in marketing, technology, or a related field; MBA preferred.
• 7 to 10 years of experience in digital marketing or a related field.
• Experience with content management systems; Sitefinity is a plus.
• CRM experience, Salesforce preferred.
• Marketing automation experience; Pardot preferred.
• Digital Asset Management (DAM) experience.
• Product Information Management (PIM) experience.
• Strong expertise in digital analytics, including tagging, attribution, and dashboard development.
• Knowledge of website analytics tools.
• Ability to travel up to 25 percent.
• Strong storytelling capabilities.
• Data-driven with solid analytical skills and the ability to draw conclusions and pivot when needed.
• Proven success in cross-functional collaboration with stakeholders.
• Understanding of UX/CX and its impact on the digital landscape.
• Experience developing digital strategy and programs with measurable ROI.
• Experience executing, measuring, and optimizing digital marketing campaigns.
• Project management skills with the ability to juggle multiple projects.
• Strong attention to detail.
• Experience with A/B testing and multivariate experiments.
• Visual content marketing experience.
• B2B experience.
• Collaborative personality and ability to align with others.
• Highly motivated and results-oriented.
• Strong project management and strategic planning skills.
• Effective presentation skills.
• Forward-thinking leadership style.
• Excellent organizational skills and a hands-on approach capable of working under pressure.
• High ethical standards and the ability to derive insights from data.
• Approachable and candid demeanor.

Technologies

• Sitefinity
• Salesforce
• Pardot
• Digital Asset Management (DAM)
• Product Information Management (PIM)

Benefits

• Medical and prescription drug plans
• Telemedicine included with medical plan
• High-Deductible Health Plan and Health Savings Account
• Dental and vision plans
• Virtual physical therapy
• Employee assistance program (EAP)
• Voluntary accident, critical illness, and hospital indemnification programs
• 401k retirement plan with company match
• Employee stock purchase plan (voluntary)
• Financial wellness planning
• Paid parental leave
• Flexible spending accounts (FSA) for child care and health care
• Short-term disability
• Long-term disability
• Basic life insurance
• Accidental death and dismemberment (AD&D)
• Adoption financial reimbursement
• Tuition reimbursement
• Voluntary life insurance for employees, spouses, and children
• Voluntary identity theft and fraud protection
• 100% paid by ADS