Digital Marketing Director

Build digital growth that clients can measure. This senior leadership role leads the strategy, performance, and growth of a digital marketing department for law firm clients. You will own the team’s SEO and conversion vision, guide budget decisions, and drive results across organic and paid channels. The role is onsite in Greenville, SC, with a compensation range of $70,000 to $80,000 per year based on experience.

What you’ll get

• 100% paid health insurance for all employees
• Dental and vision insurance
• 401(k) with company matching
• Unlimited PTO plus paid holidays
• Paid parental leave
• Casual office attire
• Life insurance
• Relocation assistance

Responsibilities

• Set and drive the overall SEO and digital marketing strategy across the client portfolio
• Lead and develop a department including SEO specialists, content specialists, and paid media strategists
• Own department budgets for link building, citations, content, and software, managing spend to return
• Partner with the Director of Operations to improve efficiency, service quality, and delivery standards
• Serve as an escalation point for complex client issues and strategy questions
• Define and maintain standard operating procedures the team executes against, from onsite optimization to site architecture
• Set SEO requirements for new web builds before launch, including site architecture, URL structure, and redirect planning
• Prioritize and delegate work across the team, stepping into execution when needed
• Direct technical SEO, including resolving 404s with 301 redirects and interpreting Google Search Console, GA4, and Core Web Vitals
• Lead local SEO strategy, including ranking and optimizing Google Business Profiles in Google Maps
• Push process improvements using AI to increase quality and speed of delivery
• Build and show automations using scheduled tasks or Claude Code
• Test and develop strategies for ranking in GEO and LLM-based search
• Adapt quickly as search engines and AI search continue to change
• Guide strategy across paid channels, including LSA, PPC, and paid social
• Hold campaigns accountable to results using CPC, CTR, and cost per lead
• Articulate SEO strategy, expected outcomes, and timelines to clients and account managers when needed

Requirements

• 5+ years in digital marketing with a track record of leading or mentoring others
• Proven experience ranking service-based businesses for high-competition, high-volume keywords in both organic and local search
• Hands-on experience with Ahrefs, Screaming Frog, SEMrush, Google Analytics (GA4), Google Search Console, and rank trackers
• Experience running paid campaigns across Google Ads, Local Service Ads, and Meta Ads
• Experience identifying and solving SEO problems with minimal direction
• Hands-on experience with Claude Code
• Law firm or legal marketing experience is a strong plus
• Strong preference for showing screenshots of past wins from rank trackers, Google Analytics, and paid campaigns
• Entrepreneurial leader with the conviction to see new ideas through
• Genuinely energized by SEO and digital marketing, driven to get results for clients
• Comfortable and effective in a fast-paced, growing company
• Exceptional communication skills with clients, account managers, and your own team

Tools you’ll use

• Google Search Console, GA4, Core Web Vitals
• Ahrefs, AgencyAnalytics, Screaming Frog, BrightLocal, Local Falcon, Yoast
• Claude Code
• Google Business Profiles, Google Maps
• Google Ads, Local Service Ads, Meta Ads (PPC)
• Google Analytics and rank trackers

Job details

• Role: Full-time, Monday to Friday
• Location: Onsite in Greenville, SC 29607 (reliable commute or relocation required)
• Compensation: $70,000 to $80,000 per year