Digital Marketing B2B & Content Specialist

Onsite in Salem, NH, the Digital Marketing B2B & Content Specialist role focuses on content creation, campaign management, and performance optimization to drive brand awareness and high-quality leads, with a salary of USD 90,000 per year.

Responsibilities

• Drive brand awareness and customer engagement through digital marketing, content optimization, and sales enablement support.
• Develop and manage polished presentations to support pipeline growth and organizational initiatives.
• Design and implement SEO and AEO strategies to boost pipeline growth and organizational initiatives.
• Build and maintain HubSpot workflows to support pipeline growth and organizational initiatives.
• Plan and execute paid campaigns to support pipeline growth and organizational initiatives.
• Oversee social media activities to drive pipeline growth and engagement.
• Produce and optimize video content to support pipeline growth and organizational initiatives.
• Core focus is to increase brand awareness, generate leads, and engage customers through digital marketing initiatives.
• Craft professional PowerPoint decks for sales enablement, executive presentations, and customer meetings.
• Oversee content optimization, including SEO/AEO, blog and landing page improvements, and performance tracking with analytics tools.
• Build HubSpot automation, including workflows, email campaigns, landing pages, and maintain CRM data accuracy.
• Support LinkedIn and Google Ads campaigns, monitor metrics, and recommend optimizations.
• Manage LinkedIn content calendar, create engaging posts, and track engagement trends.
• Update HubSpot and WordPress content to improve user experience and optimize video content for YouTube and other platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• 3+ years of B2B marketing experience, preferably in industrial or technical product marketing.
• Portfolio of work must be provided for review.
• PowerPoint expert level with advanced proficiency; able to create high-impact, professional presentations independently.
• Graphic design expert level with strong design skills and a proven track record of compelling visuals.
• Proficiency in HubSpot and MS Office.
• Hands-on creator who builds from scratch and executes concepts directly, with limited reliance on AI generation tools.
• Proven background in broad digital marketing strategies.
• Experience executing website maintenance, email campaigns, online advertising, and social media management.

Technologies

• HubSpot
• MS Office
• PowerPoint
• WordPress
• LinkedIn
• Google Ads
• YouTube