Digital Marketing Assistant

The Digital Marketing Assistant role supports Black Diamond Paver Stones & Landscape in Berkeley, CA, by contributing to marketing initiatives, managing campaigns across multiple digital channels, and coordinating projects to drive growth.

Responsibilities

• Plan, execute, monitor, and optimize paid digital advertising campaigns across Google Ad Words, Meta (Facebook/Instagram), Yelp, Nextdoor, and additional platforms.
• Apply familiarity with emerging AI technologies and platforms to enhance campaigns and processes.
• Coordinate and deliver daily, weekly, and monthly marketing performance reports.
• Develop and maintain marketing analytics reports to support strategic decisions.
• Develop, test, and refine advertising content and creative assets to improve engagement and ROIs.

Requirements

• Experience managing advertising budgets across multiple digital platforms, including Google Ad Words, Meta, and other relevant channels.
• Extensive social media marketing experience across Meta, LinkedIn, Google Business Profile, and additional platforms.
• Proficiency with Google Analytics, Google Tag Manager, and digital performance tracking.
• On-site at the corporate office located in San Jose, five days a week; this position is not remote or hybrid.
• Knowledge of CRM systems, marketing automation tools, and reporting dashboards.
• Exceptional organizational and project management skills.
• Excellent written, verbal, and interpersonal communication skills.

Technologies

• Google Ad Words
• Meta (Facebook/Instagram)
• Yelp
• Nextdoor
• LinkedIn
• Google Business Profile
• Google Analytics
• Google Tag Manager
• CRM systems
• Marketing automation tools

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Compensation

• Hourly rate of $33.65 to $38.46
• Comprehensive benefits package, including health, dental, and vision coverage
• Paid time off and company-recognized holidays

Physical Requirements

• Ability to work in a professional office environment for extended periods; this is an on-site position.
• Frequent use of computers, phones, and standard office equipment.
• Ability to sit, stand, walk, and communicate effectively throughout the workday.
• Ability to occasionally lift and carry materials weighing up to 25 pounds.
• Ability to attend company events, meetings, and marketing functions as required.
• Standard hours are 8:30 A.M. through 5:00 P.M. Monday through Friday; occasional weekends may be required.

Work Location

Berkeley, CA (onsite)