Wilson Wealth Advisors seeks a Digital Marketing and Social Media specialist to grow the brand’s online presence across digital and social channels.

Plan, execute, and refine cross channel campaigns across social, search, email, and display media.
Create and manage engaging social content and campaigns on Facebook, Instagram, and LinkedIn.
Oversee daily social media activities, including content calendars, posting cadence, community interaction, and maintaining brand voice.
Apply SEO tools and keyword research to lift organic rankings and drive website traffic.
Coordinate content creation for social posts, email newsletters, and landing pages to support marketing goals and audience engagement.
Track performance, analyze results, and report insights to optimize engagement and return on investment.
Monitor and optimize campaigns with Google Ads, Google Analytics, SEM, and Google AdWords.
Develop digital assets using Canva for various campaigns.
Implement conversion optimization on CMS based websites to boost lead generation.
Utilize marketing automation for lead nurturing through personalized emails and social remarketing.
Analyze performance data using analytics tools and SQL to identify trends and inform future initiatives.
Support ecommerce and brand growth by integrating performance marketing and social commerce strategies.

A bachelor’s degree in Social Media, Digital Marketing, Marketing, Communications, or a related field is required.
Proven experience in digital marketing and social media management, including hands on work with brand accounts and paid social campaigns.
Solid knowledge of SEO, SEM, Google Ads, Google Analytics, and social media analytics platforms.
Experience with content management systems such as WordPress and basic familiarity with HTML, CSS, and JavaScript for site optimization.
Ability to create content, write copy, and design graphics using Canva and similar tools.
Experience managing social media ads via platforms like Facebook Ads Manager and using scheduling/management tools.
Understanding of conversion rate optimization and audience targeting to improve campaign results.
Strong analytical skills to interpret digital and social performance data and guide decisions.
Excellent written and verbal communication with a creative, trend aware mindset.
Ability to work independently and collaboratively in a fast paced environment while managing multiple projects and deadlines.

Salary: $50,000 per year

Webster, TX (onsite)

Digital Marketing and Social Media

Job Description