Deuter USA & Ortovox USA Marketing Coordinator

This hybrid role coordinates US marketing execution for Deuter and ORTOVOX, aligning brand strategy with company objectives while managing campaigns, reporting, and channel performance across the year.

Key Responsibilities

• Evaluate, maintain, and execute the marketing strategy across channels, including retail, trade and events, digital, traditional, and PR
• Direct and manage the PR agency using strategic brand objectives and targets of opportunity to promote Deuter and ORTOVOX
• Manage media planning and advertising contracts
• Build brand awareness and support brand positioning in the US market
• Delegate tasks efficiently to external contracts and oversee external contracted marketing relationships (including graphic design, print, PR, and related services)
• Evaluate and manage external marketing partnerships
• Oversee and manage eCommerce for deuter.com and ortovox.com, including content strategy and growth initiatives
• Implement creative lead generation to support the sales team
• Develop and/or oversee advertising campaigns across all channels
• Oversee trade show and event marketing strategy and execution
• Oversee content creation and social media, including German social feed moderation
• Maintain regular communication with Deuter Sport and Ortovox Sportartikel
• Work closely with the sales manager and eCommerce strategist to assess market needs and opportunities
• Establish an editorial calendar based on product lifespan and sell-in analysis
• Lead the catalog creation and editing process
• Evaluate potential market position of new product releases and align support accordingly
• Brief Deuter and ORTOVOX headquarters on strategy and budget
• Produce and manage monthly reporting, collecting and interpreting data from all marketing channels while maintaining accountability for ROI, including tracking KPIs
• Attend trade shows, sales meetings, events, and media shows/media events as needed
• Develop and deliver marketing presentations at relevant meetings
• Speak publicly on behalf of the brands when required
• Execute marketing strategy for Deuter and ORTOVOX in the US market in line with company objectives

Contract Authority: Authorized to sign external contracts on behalf of Deuter USA & Ortovox USA with manager approval (<$10,000.00).

Planning and Reporting Cadence

• Seasonal, 2x per year per brand (20%): annual business planning and marketing budget (March/April) and budget review (Oct/Nov); establish the editorial calendar; lead catalog creation and editing; evaluate new product release positioning; brief headquarters on strategy and budget
• Monthly, 12x per year (20%): manage monthly reporting across marketing channels and track KPIs

Performance Criteria

• Development and execution of the marketing plan
• Budget planning and cost containment
• Annual improvement in regard to marketing KPIs

Required Qualifications

• Bachelor’s degree
• 3–5 years experience in marketing, sales, and communications

Preferred Experience

• Marketing: 1 year (preferred)
• Event marketing: 1 year (preferred)
• E-commerce: 1 year (preferred)

Location and Travel

• Work location: Hybrid remote in Boulder, CO 80301
• Travel willingness: 25% (preferred)

Compensation

USD 60,000–65,000 per year.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance