AVP, Marketing Strategy

Unum Group is seeking an AVP, Marketing Strategy to help define how the Unum brand shows up in the U.S. marketplace. This onsite role in Portland, ME focuses on building and deploying marketplace positioning and messaging, shaping product marketing approaches for key initiatives, and developing brand thought leadership that supports enterprise goals.

This position leads a blend of strategic brand work and hands-on execution: guiding market-facing brand assets, directing market research, and partnering across segments and executive stakeholders to align audience requirements, business parameters, and product positioning.

What you’ll do

• Develop compelling brand positioning and messaging for Unum across the United States, including key solutions and products
• Lead creation of market-facing brand assets and content, including high-level value stories, brand storytelling materials, and thought leadership territories or anchor pieces
• May directly manage product marketing managers and marketing strategists, supporting segment and product-specific marketing approaches and assets
• Indirectly manage a cross-functional group of content creators and producers to produce the brand materials described above
• Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders
• Deliver consultative support to the CXO organization and enterprise marketing and communications functions on audience requirements, market brand, business parameters, and product positioning

What you bring

• Bachelor’s degree with 10 or more years of experience in related fields
• Leadership skills, including the ability to influence and partner effectively with senior executives
• Strong strategic marketing capabilities and a customer-centric mentality
• Deep experience in brand management and product or solution marketing
• Ability to direct, oversee, and analyze results of market research
• Ability to lead teams producing high-quality, persuasive thought leadership content and sales collateral
• Communication and interpersonal skills to structure and deliver clear, concise, compelling presentations
• Excellent listening, partnering, influencing, and communications skills
• High level of initiative and drive for results

Benefits and work environment

• Health, Vision, Dental
• Short and Long-Term Disability
• Performance Based Incentive Plans
• Generous PTO, including paid time to volunteer
• 401(k) employer contribution up to 9.5%
• Mental health support
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments

Salary range: USD 114,100 - 215,700 per year.