Coordinator, Store Marketing

Foot Locker is looking for a Coordinator, Store Marketing to connect national campaigns with localized store execution across Foot Locker and Kids Foot Locker. This onsite role in New York, NY supports store-based marketing programs aimed at driving foot traffic, elevating brand presence, and ensuring seamless alignment between merchandising initiatives and omnichannel communications.

Responsibilities

• Assist with brand-led store openings and closings, managing timelines, asset tracking, and coordination with internal teams
• Help maintain the Store Opening & Closing Playbook, keeping assets, briefs, and execution details current
• Drive go-to-market efforts across phases including pre-opening awareness and buzz, opening moment activations, and post-opening traffic drivers
• Coordinate in-mall and local marketing execution in partnership with Mall Operators and internal teams
• Track deliverables, timelines, and approvals for mall and local initiatives
• Support local events, activations, and experiential moments by managing briefs, assets, and execution details
• Assist in aligning in-store connectivity across channels, including physical marketing assets, digital, app, and loyalty touchpoints, and media, social, and influencer moments
• Translate merchandising and store initiatives into clear omni-channel marketing communication
• Collaborate with Community Impact and Geo teams to support store-level events and activations
• Manage trackers related to store marketing assets, programs, and timelines
• Gather execution feedback, store insights, and recap inputs to support reporting and optimization
• Serve as a day-to-day point of coordination between Corporate Marketing, Field Teams, Visual, and Operations on store marketing needs

Requirements

• 2–3 years of experience in retail marketing, integrated marketing, store marketing, or related fields
• Strong organizational and project coordination skills with high attention to detail
• Ability to manage multiple timelines and workstreams in a fast-paced environment
• Clear and effective written and verbal communication skills
• Collaborative, proactive mindset with a willingness to learn and support where needed

Technologies

• Airtable

Benefits

• Salary: USD 60,000 - 65,000 per year
• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups

Preferred

• Experience supporting store openings, local marketing, or mall-based campaigns
• Familiarity with Airtable and/or other project management tools
• Understanding of retail store operations or visual merchandising processes