Consumer Segment Marketing Manager

Based onsite in American Fork, Utah, Thermoworks seeks a Marketing Manager for Consumer Segments to shape consumer marketing strategy, lead major campaigns and product launches, and collaborate across functions to drive growth and revenue across consumer channels.

Responsibilities

• Collaborate with the VP of Marketing to develop consumer marketing strategies that drive growth and maximize revenue across key customer segments.
• Build a strong understanding of Thermoworks products, customer segments, competitive positioning, and market opportunities.
• Contribute to defining major consumer campaigns, product launches, promotions, and seasonal marketing programs.
• Collaborate with the Creative Director and Director of eCommerce Revenue to execute campaigns and launches across digital channels.
• Offer strategic guidance across channels such as Email and SMS, Website, Paid Advertising, Affiliate marketing, Social media, and messaging and product positioning.
• Contribute to defining product definitions and positioning for consumer segments.
• Ensure campaigns clearly convey Thermoworks's competitive advantages and product value.
• Collaborate cross-functionally to align marketing with broader business and revenue objectives.
• Track campaign and product performance, identifying opportunities for optimization and growth.
• Leverage customer insights, data, and market understanding to boost marketing effectiveness and decision-making.
• Support new product launches and drive adoption in key consumer segments.
• Perform additional duties as assigned.

Requirements

• 5+ years of experience in direct-to-consumer marketing, product marketing, brand strategy, or related roles.
• Solid knowledge of consumer marketing strategy in an e-commerce or direct-to-consumer environment.
• Proven ability to analyze customer segments and craft effective go-to-market plans.
• Experience leading integrated campaigns across multiple digital channels.
• Deep understanding of product positioning, messaging, and customer communications.
• Excellent collaboration and cross-functional communication abilities.
• Ability to think strategically while contributing to execution and creative direction.
• Data-driven approach with the ability to assess performance and identify opportunities for improvement.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• On-site gym
• Paid parental leave
• Paid time off
• Referral program
• Vision insurance

Work Location

In person