Marketing Jobs in American Fork, UT

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7d ago

Consumer Segment Marketing Manager

Thermoworks American Fork, UT

American Fork, UT

7d ago

Full time Manager Marketing Campaign Management

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Job Description

Based onsite in American Fork, Utah, Thermoworks seeks a Marketing Manager for Consumer Segments to shape consumer marketing strategy, lead major campaigns and product launches, and collaborate across functions to drive growth and revenue across consumer channels.

Responsibilities

Collaborate with the VP of Marketing to develop consumer marketing strategies that drive growth and maximize revenue across key customer segments.
Build a strong understanding of Thermoworks products, customer segments, competitive positioning, and market opportunities.
Contribute to defining major consumer campaigns, product launches, promotions, and seasonal marketing programs.
Collaborate with the Creative Director and Director of eCommerce Revenue to execute campaigns and launches across digital channels.
Offer strategic guidance across channels such as Email and SMS, Website, Paid Advertising, Affiliate marketing, Social media, and messaging and product positioning.
Contribute to defining product definitions and positioning for consumer segments.
Ensure campaigns clearly convey Thermoworks's competitive advantages and product value.
Collaborate cross-functionally to align marketing with broader business and revenue objectives.
Track campaign and product performance, identifying opportunities for optimization and growth.
Leverage customer insights, data, and market understanding to boost marketing effectiveness and decision-making.
Support new product launches and drive adoption in key consumer segments.
Perform additional duties as assigned.

Requirements

5+ years of experience in direct-to-consumer marketing, product marketing, brand strategy, or related roles.
Solid knowledge of consumer marketing strategy in an e-commerce or direct-to-consumer environment.
Proven ability to analyze customer segments and craft effective go-to-market plans.
Experience leading integrated campaigns across multiple digital channels.
Deep understanding of product positioning, messaging, and customer communications.
Excellent collaboration and cross-functional communication abilities.
Ability to think strategically while contributing to execution and creative direction.
Data-driven approach with the ability to assess performance and identify opportunities for improvement.
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Benefits

401(k)
Dental insurance
Employee assistance program
Employee discount
Health insurance
Health savings account
Life insurance
On-site gym
Paid parental leave
Paid time off
Referral program
Vision insurance

Work Location

In person

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