Channel Marketing Manager

The Channel Marketing Manager at Momentous plays a key role in translating the company’s retail strategy into consistent, premium execution across major accounts. Based in Park City, UT, this hybrid position focuses on bringing programs to life with an immediate emphasis on Target and The Vitamin Shoppe, while supporting broader mass retail channels.

What you’ll do

• Own the day-to-day execution of channel marketing programs across Target, The Vitamin Shoppe, and mass retail channels.
• Manage retail programs from kickoff through completion, including timelines, deliverables, approvals, production, installation, and post-program recaps.
• Execute new product launches, assortment expansions, seasonal programs, promotional events, sampling initiatives, and incremental merchandising opportunities.
• Oversee development and execution of merchandising, point-of-sale, and sell-in materials that communicate the Momentous brand and product portfolio.
• Coordinate with internal partners to ensure channel programs and materials are delivered accurately and on time.
• Maintain consistent, premium brand execution across retail channels while adapting programs to retailer- and channel-specific needs.
• Serve as a key marketing partner to Sales for Target, The Vitamin Shoppe, and mass retail accounts, supporting retailer presentations, launches, promotional planning, and ongoing account priorities.
• Partner cross-functionally with Brand, Creative, Product, and other internal teams to bring channel marketing programs to market.
• Translate retailer and Sales needs into clear marketing briefs and executional priorities, including visibility into upcoming launches, promotions, and retailer initiatives.
• Translate brand and commercial priorities into retailer-specific marketing plans that support launches, promotions, and ongoing retail growth.
• Support shopper marketing and promotional calendars to align programs with key retailer moments, brand initiatives, and sales priorities.
• Partner closely with Sales to identify channel opportunities and develop marketing programs that support key account objectives.
• Measure channel marketing performance, evaluate the effectiveness of retailer programs and promotions, and determine how marketing investments performed.
• Monitor program results and share key learnings and recommendations with Sales and cross-functional partners, applying insights across retailers and programs to continually improve effectiveness.

What you bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• 5 to 7 years of experience in channel marketing, shopper marketing, retail marketing, or a related discipline, preferably in CPG, wellness, or consumer brands.
• Experience developing and executing retailer-specific marketing programs, promotional plans, and go-to-market strategies.
• Experience supporting retail launches and working cross-functionally with Sales and internal partners.
• Experience managing external agencies, vendors, and production partners to execute retail marketing programs and materials.
• Experience with Target, Walmart, and/or The Vitamin Shoppe is a plus.
• Strong understanding of retail and shopper marketing, including merchandising, point-of-sale materials, promotional planning, and retail execution.
• Strong project management and organizational skills to manage multiple retailer programs and promotional calendars simultaneously.
• Analytical mindset to measure performance, evaluate investments, and translate results into actionable recommendations.
• Strong communication and cross-functional collaboration skills, with the ability to balance brand consistency with retailer- and channel-specific needs.
• Highly proactive, resourceful, and comfortable operating in a fast-paced environment.

Benefits

• Competitive cash compensation plus employee stock options
• Health/Vision/Dental/Life/Pet/Accident/Disability/Critical Illness
• Fertility benefits, caregiver concierge, and financial planning benefits
• 401k Match
• Unlimited PTO
• Finish Line Fridays with a 3:00 PM finish every Friday
• Generous set of observed holidays (18 days of office closure in 2026)
• $1,000 annual perks program to support a high-performance lifestyle
• Team workouts and lunches
• Access to Momentous products and merchandise

Location

This is a hybrid role based out of Momentous’ Park City headquarters.