Branding & Digital Marketing Coordinator

Manayunk Development Corporation is seeking a Branding & Digital Marketing Coordinator to elevate MDC’s communications, expand its digital footprint, and strengthen the district’s brand presence while supporting events and community efforts. This role works closely with the Events Manager to position Manayunk as a premier destination, guiding storytelling across channels and ensuring a consistent voice and visual identity across platforms.

Responsibilities

• Plan and execute digital marketing campaigns that spotlight Manayunk events, businesses, programs, and initiatives.
• Maintain website content, run email marketing campaigns, manage digital advertising, and implement SEO strategies.
• Develop monthly marketing calendars and detailed campaign timelines to coordinate activities.
• Track analytics and campaign performance to optimize engagement and reach.
• Coordinate content from photographers and videographers for web, social, and advertising use.
• Grow and manage MDC’s social presence on Instagram, Facebook, TikTok, and emerging platforms.
• Produce engaging photo, video, graphic, and written content reflecting the Manayunk brand.
• Develop social media strategies for festivals, seasonal promotions, district campaigns, and special events.
• Create and manage Meta advertising campaigns and boosted posts.
• Monitor audience interactions, respond to comments and messages, and foster community engagement.
• Collaborate with local businesses, influencers, media partners, and community stakeholders to amplify reach.
• Maintain a consistent brand identity across marketing materials and channels.
• Ensure messaging, visuals, tone, and storytelling align with the MDC brand.
• Assist in shaping branding strategies for district-wide campaigns, partnerships, and special events.
• Write, edit, and coordinate content for Manayunk Magazine, newsletters, blogs, press materials, and promotional campaigns.
• Design print and digital collateral such as ads, signage, event materials, and social graphics.
• Coordinate photography, creative assets, and editorial content with vendors and partners.
• Collaborate with printers, photographers, videographers, designers, and media partners as needed.
• Manage newsletters featuring local updates, events, and community news.
• Be an active member of the Manayunk events and festivals team, supporting on-site branding and marketing efforts.
• Coordinate event branding, signage, promotional campaigns, and on-site marketing support.
• Assist with public relations and event communications before, during, and after events, including live social coverage.

Requirements

• A bachelor’s degree in marketing, communications, graphic design, social media management, or a related field is preferred.
• Minimum of 2+ years in digital marketing, branding, communications, or a related role.
• Experience in event marketing, destination branding, or community-focused organizations is preferred.
• Strong understanding of social media trends, analytics, and digital advertising.
• Experience managing social platforms and paid campaigns.
• Proficiency with Adobe Creative Suite, Canva, Constant Contact, and content management systems.
• Familiarity with WordPress, SEO, email marketing platforms, and analytics tools.
• Photography, videography, video editing, and graphic design experience preferred.
• Excellent writing, editing, communication, and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and collaborative skills; capable of working independently and in teams.
• Willingness to work flexible hours, including evenings and weekends during festivals and events.
• Passion for community development, arts, culture, and local business promotion.
• Ability to represent MDC professionally and positively at all times.
• This is an in-person position based in Philadelphia, PA.

Technologies

• Adobe Creative Suite
• Canva
• Constant Contact
• WordPress
• Meta ads (Facebook and Instagram)
• Instagram, Facebook, TikTok
• Content management systems, SEO, analytics tools

Benefits

• 401(k) matching
• Health insurance
• Paid time off

Application Instructions

• Cover letter
• Resume
• Writing samples
• Graphic design samples
• Social media samples or portfolio