Brand Marketing Manager - Power BU

The Brand Marketing Manager for Amphenol Power Solutions leads hands-on marketing efforts across digital, print, and events, translating complex interconnect technologies into messaging that resonates with engineers, OEMs, and distribution partners.

Responsibilities

• Create and implement marketing programs that reinforce the Amphenol Power Solutions brand and demonstrate leadership in power interconnect technology.
• Drive targeted campaigns across key markets and customer segments to support business objectives.
• Maintain awareness of market trends, competitor activity, and emerging technologies to inform positioning and messaging.
• Collaborate with Amphenol's Global Marketing team to design and execute cohesive content strategies across digital channels including website, blog, social media, and email.
• Develop and manage impactful marketing assets such as technical presentations, whitepapers, infographics, webinars, success stories, and videos to convey the value proposition.
• Ensure content and visuals align with Amphenol brand standards and the Power BU messaging framework.
• Oversee website content updates, product launches, and SEO optimization for the Power BU pages on Amphenol.com.
• Execute digital campaigns to raise awareness, drive engagement, and generate leads across key online channels.
• Monitor analytics and campaign performance metrics to measure ROI and optimize future initiatives.
• Create and maintain customer-facing materials including datasheets, brochures, presentations, and case studies.
• Collaborate closely with Sales, Product Management, and Engineering to ensure marketing assets accurately reflect technical features, application benefits, and differentiators.
• Plan and run trade shows, technical conferences, and customer events, handling logistics, booth design, product displays, and promotions.
• Coordinate post-event communications and follow-up programs to capture leads and reinforce visibility.
• Lead customer and internal promotional activities that celebrate new product launches, key design wins, and milestone achievements.
• Collaborate with Product Management and Engineering to define go-to-market strategies for new products.
• Manage the rollout of launch materials, messaging, and content distribution across internal and external channels to ensure consistent and timely visibility.
• Coordinate with the Power BU's regional sales and product teams, along with Amphenol's global marketing, web, and communications teams, to align initiatives and maximize impact.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in B2B marketing within technology, manufacturing, or industrial sectors, with electrical components or interconnect solutions experience preferred.
• Strong foundation in digital marketing, content creation, and event management.
• Proven ability to translate technical information into clear, engaging messaging.
• Excellent writing, editing, and presentation skills.
• Proficiency in Adobe Creative Suite, WordPress or similar CMS, and CRM/marketing automation tools (Salesforce, HubSpot, etc.).

Technologies

• Adobe Creative Suite
• WordPress
• Salesforce
• HubSpot

Location

Yocumtown, PA (onsite)

Location Name

Valley Green

Department

Sales

Posted

5/18/2026

Wage

Depends on Experience Annual

Position Type

Full Time