Brand & Marketing Lead (Execution, CRM & Partnerships)

Based in Water Mill, Civetta Hospitality guides Calissa and Charlie Fox, blending hospitality with retail experiences. The Brand & Marketing Lead is an on-site, execution-focused role dedicated to growing our customer base, boosting retention, and increasing revenue across the brands by turning brand direction into practical CRM programs, campaigns, and partnerships. This position offers a compensation range of $40-$60 per hour and requires at least five years of hands-on marketing experience.

Responsibilities

• Translate brand direction into fully realized marketing campaigns across multiple channels.
• Own end-to-end execution of email, SMS, and CRM initiatives.
• Build and manage segmentation, campaign calendars, and deployment schedules.
• Ensure consistent, detail-driven execution across all marketing touchpoints.
• Leverage existing customer relationships across the brands.
• Recognize seasonal demands, with focus on 1-2 operations at any given time.
• Execute campaigns that drive reservations for Calissa and Amali and increase in-store traffic and product sales for Charlie Fox.
• Manage customer lifecycle marketing across acquisition, retention, and repeat visitation/purchase.
• Track and report on performance metrics such as revenue, covers, conversion, and repeat rate.
• Support product launches, menu changes, and seasonal initiatives with coordinated campaigns.
• Align marketing efforts across restaurant and retail environments.
• Ensure all initiatives are linked to clear business outcomes.
• Execute existing partnerships and events that drive measurable traffic and customer acquisition.
• Originate new brand partnerships beyond current relationships.
• Manage logistics, coordination, and follow-through.
• Integrate all activations into CRM capture and post-event marketing.

Requirements

• 5+ years of hands-on marketing execution experience in hospitality, retail, or CPG.
• Proven ability to execute campaigns directly, not solely manage strategies or agencies.
• Experience with Email + SMS platforms (Klaviyo, Attentive, Alpine IQ, etc.).
• Experience with reservation systems (SevenRooms, Resy, OpenTable).
• Experience with Retail/POS tools (Toast, Shopify, etc.).
• Strong organizational skills and meticulous attention to detail.
• Ability to manage multiple campaigns and timelines with consistency.
• High level of taste and ability to execute within an established brand vision.

Technologies

• Klaviyo
• Attentive
• Alpine IQ
• SevenRooms
• Resy
• OpenTable
• Toast
• Shopify

To apply

Please send a brief introduction and examples of campaigns you personally executed (not just managed) that drove measurable results.