B2B Marketing Lead

Melton Truck Lines is hiring a process-driven B2B Marketing Lead to help expand and scale its B2B marketing capabilities. This hybrid role will focus on strengthening CRM performance, improving demand generation and lead management, and using marketing analytics to support strategic B2B growth.

Working cross-functionally with Digital Marketing, Sales, and Logistics, you will help improve how leads are captured, nurtured, and measured, while building repeatable processes that support future growth.

Responsibilities

• Own the configuration, optimization, and ongoing evolution of the CRM, including audience segmentation, lifecycle stages, automation, lead scoring, reporting, and marketing integrations.
• Partner with Digital Marketing, Sales, and Logistics to increase B2B lead volume, velocity, and value through demand generation, lead nurturing, funnel optimization, and the rollout of new marketing processes and best practices.
• Maintain data integrity and use enrichment tools, intent data, and analytics to improve prospect intelligence, pipeline visibility, and decision-making.
• Build and maintain dashboards, reporting, and performance analytics to measure marketing impact and guide action.
• Provide B2B guidance across Digital Marketing by supporting targeting, messaging, content, sales collateral, and award submissions.
• Create scalable processes, support alignment across teams, and contribute to upcoming B2B growth initiatives.

Requirements

• 3+ years of experience in B2B marketing, demand generation, HubSpot administration, or a related specialty.
• Bachelor’s degree in marketing, business, communications, or a related field (preferred).
• Preferred experience with CRM administration, marketing automation tools, reporting and analytics platforms, lead management processes, and supporting sales teams or revenue-focused initiatives.
• Strong communication, analytical, and organizational skills with an emphasis on collaboration, problem-solving, process improvement, and data-driven decision-making.

Technologies

• HubSpot

Compensation and Location

• Location: Tulsa, OK (hybrid)
• Salary: USD 60,000 - 65,000 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application

Answer the application question: What are your compensation needs?

Education

• Bachelor’s degree (Required)