Sr. Program Manager, EBC Content Strategy, Global Executive Marketing

Amazon Web Services is seeking a Senior Program Manager to lead the AI-enabled executive content strategy for AWS Executive Briefing Centers worldwide. This role sits at the intersection of sales, product, and marketing, translating technical capabilities into clear, business-focused narratives that educate and engage C-level executives. Based onsite in Seattle, you will define and operationalize content that aligns with customer objectives and AWS priorities, driving a cohesive experience across the AWS executive marketing ecosystem.

Location

Seattle, WA (onsite)

Salary

USD 118,200 - 160,000 per year

Experience

8+ years

Responsibilities

• Define the executive content vision for EBCs with emphasis on AI transformation, cloud strategy, and emerging tech trends grounded in practical business applications, aligned to customer objectives and AWS priorities.
• Lead the operational transformation of EBC content creation, curation, speakers, and personalization at scale; collaborate with technology teams to build AI tools that streamline agenda building, speaker matching, and content recommendations based on account needs, industry, and business priorities.
• Foster deep partnerships with field teams, sales, industry stakeholders, Solutions Architects, and ABM to ensure content lands with customers and addresses real objectives.
• Collaborate with product marketing to solicit product roadmaps, customer success patterns, and positioning for AWS solutions; ensure briefings reflect current strategy, offerings, and customer value narratives.
• Drive feedback loops to gather insights from EBC briefings and feed them back to product, sales, and marketing; capture what resonates, questions that arise, and any messaging gaps.
• Integrate content into the executive marketing ecosystem to connect EBC content with programs such as the Executive Summit at re:Invent and other persona-driven initiatives for a unified customer experience.
• Establish metrics and analytics to create feedback loops and analytics frameworks that continually improve content effectiveness based on briefing outcomes, customer insights, and business impact.
• Enable speakers and field teams by producing playbooks, presenter guidance, and enablement materials; attend briefings to observe resonance and iterate content quickly.
• Refine narratives to connect AWS capabilities with specific customer business challenges.
• Collaborate with product teams to translate technical announcements into executive-ready stories that illustrate customer value.
• Attend executive briefings to observe impact and gather real-time insights for iteration.
• Partner across functions to align content strategy with broader business goals.
• Analyze briefing feedback and insights to optimize the modular content library, update playbooks, and enhance AI tools powering speaker matching and agenda building.
• Coordinate with regional EBC teams across locations to share best practices, maintain consistency, and move concepts to delivery quickly.
• Evaluate content workflows and propose new approaches, including piloting AI tools for agenda personalization or reimagining briefing preparation for specific industry verticals.

Requirements

• 8+ years of professional non-internship marketing experience
• 8+ years in executive communications, product marketing, sales enablement, or strategic consulting creating C-level content
• Proven ability to translate technical concepts into business narratives
• Experience presenting to and influencing senior leadership
• Track record of delivering results through others, building content through internal teams, agencies, or partnerships

Technologies

• Artificial Intelligence

Benefits

• Sign-on payments
• Restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription) and Basic Life & AD&D with option for supplemental life plans
• Employee Assistance Program (EAP)
• Mental health support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and surrogacy reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave