Sr. Marketing Manager, Brand Owner Growth, Global Performance Marketing

Senior Marketing Manager focused on Brand Owner Growth for SMB advertisers within Amazon Ads, onsite in New York, NY, with a salary range of USD 141,000 to 210,300 per year.

Responsibilities

• Own Brand Owner Growth for SMB Global Performance Marketing, shaping and executing strategies to boost adoption of Sponsored Brands, full-funnel advertising, and other brand-building capabilities.
• Utilize Voice of Customer insights, advertiser feedback, audience segmentation, and performance data to identify growth opportunities, remove adoption friction, and guide marketing, product, and roadmap decisions.
• Build and scale global, multi-channel Go-To-Market programs across Email, Seller Central, Ads Console, Amazon Ads Academy, and educational content to raise awareness, drive engagement, boost adoption, and improve retention.
• Collaborate with Product, Sales, Finance, Product Marketing, and Marketing Effectiveness & Insights teams to shape roadmap priorities, launch new capabilities, and integrate solutions into scalable lifecycle marketing journeys.
• Lead quarterly and annual planning for Brand Owner Growth goals, including business case development, roadmap prioritization, success metrics, and stakeholder alignment.
• Drive continuous optimization through experimentation, audience segmentation, lifecycle measurement, and performance analysis to enhance advertiser engagement, retention, and long-term value.
• Champion adoption of measurement solutions, AI-enabled advertising tools, and partner technology integrations while building scalable education and enablement programs.
• Create operational mechanisms, automation, and reporting frameworks to monitor adoption, engagement, attributed revenue, and long-term customer growth outcomes.

Requirements

• Minimum of 8 years in developing and executing compelling creative strategies, either at an agency or within an in-house creative team.
• Bachelor's degree required.

Technologies

• Ads Console
• Seller Central
• Amazon Ads Academy

Benefits

• Comprehensive health coverage including medical, dental, vision, prescription, Basic Life and AD&D with option for additional life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, and Adoption/Surrogacy Reimbursement.
• 401(k) with company matching
• Paid time off
• Parental leave
• Sign-on payments
• Restricted Stock Units (RSUs)