Sr Coordinator - Digital Brand Marketing

American Eagle Outfitters is seeking a Senior Coordinator for Digital Brand Marketing to support the execution of brand strategy and seasonal campaigns across owned channels, including the website, email, app, and SMS/PN. In a hybrid role based in Pittsburgh, this position serves as a key liaison between the creative team and cross-functional partners to ensure campaigns are on-brand, timely, and aligned with business objectives. You will manage in-season creative processes and help translate strategic plans into actionable creative work.

Responsibilities

• Serve as a primary liaison for cross-functional teams handling channel-specific creative requests.
• Collaborate with the manager to craft and maintain in-season creative briefs detailing promotions and product priorities aligned to business goals.
• Kick off all creative work with design and copy teams.
• Oversee in-season timelines to ensure timely delivery of assets.
• Conduct first and final reviews of assets to ensure accuracy.
• Assist in documenting and communicating business changes and cross-functional feedback to the creative working group.
• Route final creative to cross-functional teams for approval and execution.
• Deliver weekly marketing plan presentations to cross-functional teams to ensure alignment.
• Manage internal project requests in the project management tool and integrate them into the creative workflow.
• Lead and share the weekly Art Review agenda with the team.
• Partner with Business Strategies and Site Merchandising to confirm inventory of key product priorities.
• Capture seasonal snapshots and conduct competitive analyses.
• Prepare summary decks as requested.
• Support other projects and responsibilities as required.

Requirements

• Bachelor’s Degree with 3-5 years of retail or agency marketing experience.
• Knowledge of digital marketing best practices.
• Ability to multi-task projects with equal priority, anticipate issues, and provide creative solutions.
• Proficient in Google tools.
• Proficient in Monday.com.
• Excellent attention to detail, ability to manage deadlines, and superior communication skills.
• Ability to work independently in a fast-paced environment.
• Ability to collaborate and build strong partnerships with cross-functional teams.
• Comfortable presenting in formal settings to individuals and groups including peers and leadership.

Technologies

• Google
• Monday.com

Benefits

• Generous employee discount
• Summer Fridays
• Casual dress code
• Hybrid schedule
• FOMO events
• Health care benefits (medical, vision, dental)
• Wellness benefits
• 401(k) retirement plan
• Life and disability insurance
• Employee stock purchase program
• Paid time off
• Paid sick leave
• Parental leave and benefits
• Discretionary bonuses and other incentives

Reports to: Associate Manager - AE Digital Brand

Location

This role is hybrid, based in Pittsburgh Office.