Sr. Brand & Digital Marketing Manager

Senior Brand and Digital Marketing Manager at Snowbird leads content strategy, brand development and creative direction across digital channels, aligning initiatives with business objectives and brand standards.

Responsibilities

• Guide the ongoing development of the resort brand and maintain consistency across marketing channels and guest interactions.
• Craft campaign briefs, messaging frameworks and creative direction to align internal teams and external agencies with the brand position and reach.
• Direct the agency of record in annual and seasonal campaigns to boost awareness, consideration, sales and visitation.
• Oversee advertising campaigns, photo and video shoots, and the creation of branded assets.
• Manage relationships with creative agencies, photographers, videographers, designers and other marketing vendors.
• Ensure all creative work adheres to brand standards and business objectives.
• Identify opportunities to strengthen Snowbird's distinctive brand storytelling and positioning.
• Lead Snowbird's content, brand and digital strategy and production efforts.
• Provide day-to-day oversight of in-house creative and digital teams (photography, videography, social media, CRM, digital) and manage creative requests in the project management system.
• Steer the overall social media strategy and provide tactical leadership to the social media team.
• Direct content strategy and editorial planning across digital channels.
• Produce compelling written content for advertising, website, email, social media and promotional materials.
• Maintain message consistency across paid, owned and earned channels.
• Manage project timelines, budgets and deliverables for campaigns.
• Present marketing plans, results and strategic recommendations to leadership.
• Stay current on marketing trends, technology and industry best practices.
• Collaborate with the broader marketing team and contribute to a culture of flexible, evidence-based decision making to elevate team knowledge.

Requirements

• High school diploma or equivalent is required.
• Bachelor's degree in a related field is required.
• 4 to 6 years of marketing, content or creative experience.
• Content marketing experience essential; 2 to 4 years of leadership experience required.
• Must be at least 21 years old.
• Ability to ski or snowboard at an advanced level and pass a physical capacity screening.

Technologies

• PPC
• CRM

Benefits

• Snowbird season passes and complimentary tickets for employees.
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare.
• Medical, dental, vision and accident insurance, eligibility varies by position.
• 401(k) with company match.
• Discounts with POWDR partners.
• Free transportation to work, including UTA Bus, departmental rideshare vans and employee shuttle vans.

Status

Salaried, full-time, year-round.

Location

Snowbird, Utah with a hybrid work arrangement. The broader location is Salt Lake City, Utah.

Schedule

Monday through Friday, 9:00 am to 5:00 pm, in-person at Snowbird with potential for occasional remote work after an introductory period. Must be able to work on weekends and holidays.