Lux Laser & Skincare is hiring a Social Media Marketing Specialist to build and run social media strategies onsite in Sterling, VA.

Conduct market research to identify consumer requirements, habits, and trends
Brainstorm and develop creative concepts for marketing campaigns
Develop, implement, and manage social media campaigns that promote products/services and increase brand visibility
Run day-to-day social account operations, including scheduling posts, responding to comments/messages, and keeping brand messaging consistent
Create engaging social content including posts, videos, stories, and graphics
Develop and oversee social media advertising campaigns to support traffic, lead, and conversion goals
Support outbound and inbound marketing efforts through activities such as content development and optimization, advertising, and events planning
Coordinate with external vendors to help execute promotional events and campaigns
Collaborate with marketing and other team members to align brand awareness and marketing activities
Plan and execute initiatives to reach the target audience using appropriate channels such as social media, e-mail, and TV
Assist with marketing data analysis (campaign results, conversion rates, traffic) to inform future strategies
Complete assigned tasks within the marketing plan

Proven experience in social media marketing with a strong portfolio of successful campaigns
In-depth knowledge of social media platforms and their respective audiences
Thorough understanding of marketing fundamentals, including traditional and digital marketing and market research methods (including SEO and social media)
Demonstrable experience with marketing data analytics and tools
Strong computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications such as web analytics and Google Adwords
Knowledge of HTML, CSS, and web development tools (Dreamweaver) is desired
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness paired with a creative mindset
BSc/BA in marketing, communications, or equivalent

Social Media Marketing Specialist

Job Description