Senior Partner Marketing Specialist, Onboarding

Expedia is hiring a Senior Partner Marketing Specialist to own and optimize onboarding marketing for newly created Vrbo partner accounts. The role focuses on moving partners from account creation to a live listing by improving conversion, accelerating time to go-live, and supporting listing completeness.

Role Overview

In this position, you will develop and execute onboarding marketing strategy for Vrbo partners at Expedia, with success measured primarily by improvements in the account creation to go-live conversion rate. Additional impact will be tracked through speed to go-live and new listing completeness. This is an onsite role based in Chicago, IL, with a salary range of USD 76,500 to 107,000 per year.

Key Responsibilities

• Own onboarding marketing strategy and execution for newly created Vrbo partner accounts to increase the proportion of partners progressing from account creation to a live listing.
• Create creative briefs grounded in partner research and insights, translating onboarding barriers into clear messaging, positioning, and creative that reinforces the value of listing on Vrbo and motivates action.
• Build and optimize email journeys to activate and nurture leads through listing completion, improving conversion and supporting ROI from paid media investment.
• Test and optimize marketing outreach to improve program engagement and effectiveness, including messaging, sequencing, and exploration of new channels.
• Collaborate with the Programs team to design and launch campaigns for eligible partners where incentives can accelerate listing completion and activation.
• Partner with internal teams to understand onboarding friction and translate insights into scalable marketing improvements, maintaining a feedback loop on marketing performance and impact.
• Define and monitor performance dashboards and regularly communicate results, insights, risks, and recommendations to stakeholders.

Requirements

• 5+ years of marketing experience as a hands-on campaign owner, with a track record of improving conversion through targeted communications.
• Ability to independently own defined workstreams, prioritize effectively, and deliver high-quality work in a fast-moving cross-functional environment.
• Analytical and experiment-oriented approach, using data to identify opportunities, form hypotheses, measure incrementality, and recommend next steps.
• Strong communication skills, including the ability to translate partner solutions into clear, motivating messages that drive action.
• Proactive, independent collaboration across teams to achieve shared outcomes.
• Curiosity about customer behavior and persistence in uncovering barriers that prevent partners from completing key actions.
• Detail-oriented with strong operational discipline across campaign setup, QA, measurement, and ongoing optimization.

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• International Airlines Travel Agent Network (IATAN) membership

Introduction to the Team

Expedia Group creates and delivers tailored marketing strategies across its brands, with a focus on building strong connections and cohesive experiences for travelers and partners. The team applies functional expertise and creative excellence to build trust and loyalty through innovative marketing approaches and technology.