Senior Content Marketing Specialist

Garmin International, Inc. is hiring a full-time Senior Content Marketing Specialist for an onsite role in the Greater Denver area (Louisville, CO). The position supports Garmin.com, TrainingPeaks, and TrainHeroic by creating and managing high-performing content marketing campaigns, with a focus on strategy, SEO, AI summaries, and ongoing performance and accuracy reviews.

Role Summary

This role operates independently to develop content strategy and publishing plans, write and edit content from ideation through approvals, and analyze results against Garmin business objectives. Responsibilities include optimizing content for search engines and appearance in AI summaries, auditing blog content for accuracy and freshness, and producing stories that align with Associate Press (AP) style.

Key Responsibilities

• Develop original, creative blog concepts to attract new and existing customers across Garmin, TrainingPeaks, and TrainHeroic.
• Use content mapping or topic clusters to guide audiences through awareness, consideration, and decision stages of the customer journey.
• Independently manage a story from initial research through writing, editing, and approvals, coordinating with other departments to support cross-channel promotion and increase readership.
• Apply knowledge of Garmin business segments and marketing priorities to select content topics that address customer questions.
• Review blog performance metrics and optimize content in partnership with the Content Specialist and SEO Analyst for search visibility and AI summary inclusion.
• Audit and assess blog content regularly to ensure it remains accurate, updated with the newest products, and aligned with performance expectations; independently determine actions, edit as needed, and remove content when appropriate.
• Conduct interviews with internal and external stakeholders to create compelling narratives following AP style.
• Mentor less experienced team members by providing training and guidance and serving as an example for process and quality.
• Collaborate with other departments to recommend, develop, and execute integrated content campaigns that may include blog, PR, social, and eblast as assigned.
• Manage multiple time-sensitive projects, establishing priorities and triaging urgent matters with discretion.
• Perform additional Garmin.com duties as assigned by the Content Marketing Manager.

Requirements

• Bachelor’s Degree in Marketing or Journalism (or relevant related field) plus at least 5 years of professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator.
• Detail-oriented approach and ability to work proactively with minimal supervision.
• Demonstrated experience writing and editing both long-form and short-form content.
• Understanding of content marketing strategy and execution.
• Proven ability to meet deadlines.
• Experience optimizing content with GEO/SEO and Google Analytics considerations.
• Strong passion for Garmin business and products.
• Proficiency in Microsoft Office, Sprinklr, WordPress, or other content management software.
• Understanding of web publishing requirements.
• Editorial mindset focused on predicting audience preferences.
• Excellent communication and writing skills in English.

Technology and Style

• Technologies: Microsoft Office, Sprinklr, WordPress, GEO/SEO, Google Analytics, AI summaries, AP Style.
• Content standards: Associate Press (AP) style.

Benefits

This position is eligible for Garmin’s benefit program.

Desired Qualifications

• Ownership of previous published writing samples.
• Strong interest in and understanding of the endurance sports world.
• Experience creating original, engaging content tailored to diverse audiences and platforms.
• Ability to conceptualize and execute unique content ideas that support strategic brand goals.
• Familiarity with AP style and SEO/AEO best practices.
• Knowledge of Google Analytics.
• Some experience managing a team of contributors and writers.
• Experience as an endurance athlete or coach, with working understanding of TrainingPeaks, TrainHeroic, and key competitors.