Senior Analyst

What this role offers

Join The Home Depot Pro Marketing team in Atlanta, GA, onsite. This Senior Analyst position supports Pro business objectives through planning, execution, and analytics to drive omni-channel marketing activations for Pro customers. You’ll collaborate with audience strategy leaders on brand awareness campaigns, events, and partner programs, helping to drive traffic and sales. The role involves working with cross-functional teams to tackle high-value initiatives and translate insights into actionable results.

• Onsite role based in Atlanta, GA
• Opportunity to influence enterprise marketing efforts for internal partners and external customers through planning, execution, and analytics
• Collaborative environment with cross-functional project teams and partnership with audience strategy leaders
• Access to marketing reporting and analytics to translate insights into actionable results
• Tools and technologies used include Microsoft Office (PowerPoint, Excel), CoPilot, and Gemini

Responsibilities

• 10% Ongoing Optimization and Tracking: Manage ongoing non-analytics business needs including reconciliation of marketing budget, MARCOM, and related team processes that add business value; serve as a critical conduit to support teams and advocate for optimizing enterprise marketing efforts for internal partners and external customers
• 60% Planning, Implementation and Execution: Support planning, implementation and execution of marketing strategies and activities in partnership with the audience strategy leaders, including brand awareness campaigns, events, and partner programs to drive traffic and sales; assist cross-functional project teams to manage and deliver high-value initiatives
• 30% Research & Tools: Research, understand and build tools that help translate insights and analytics into actionable results; oversee the delivery of marketing reporting from the analytics team and prepare communications that demonstrate campaign progress and effectiveness; ensure ongoing communication educates business owners on key insights, factbooks, campaign performance and effectiveness of enterprise efforts

Requirements

• Must be eighteen years of age or older
• Must be legally permitted to work in the United States

Technologies

• Microsoft Office (PowerPoint, Excel)
• CoPilot
• Gemini

Direct Manager / Direct Reports

• This position typically reports to Senior Manager, Pro Marketing
• This position has 0 direct reports

Travel Requirements

• Typically requires overnight travel less than 10% of the time

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable

Competencies

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict