Sales and Marketing Coordinator

The National Hispanic Contractors Association seeks a Sales and Marketing Coordinator to join the team onsite in Houston, Texas. This role offers a yearly salary range of USD 30,863 to 45,598 and requires a bachelor's degree plus at least three years of marketing experience. The position combines marketing coordination with client relationship management, campaign execution, and leadership responsibilities within a Hispanic market focused context.

Responsibilities

• Client Liaison: Serve as the main contact between clients and the agency, building strong relationships while understanding marketing needs.
• Campaign Planning: Contribute to the development of marketing strategies and campaigns targeted to Hispanic audiences, incorporating cultural insights and trends.
• Market Research: Research Hispanic demographics, track market trends, consumer behavior, and competitive dynamics.
• Content Coordination: Work with creative teams to produce culturally relevant content across copy, visuals, and video.
• Media Planning: Support media planning and media buying to optimize reach to the target audience.
• Analytics and Reporting: Track campaign performance metrics, deliver regular client reports, and recommend optimization steps.
• Budget Management: Assist in efficiently allocating budget resources for campaigns.
• Event Coordination: Help organize and promote events or activations aimed at Hispanic communities.
• Strategy Development: Lead the creation of comprehensive marketing strategies aligned with client objectives and cultural insights.
• Team Leadership: Oversee a team of marketing coordinators, offering mentorship and fostering collaboration.
• Client Growth: Identify opportunities to upsell and expand client accounts through additional services and campaigns.
• New Business Development: Contribute to agency growth by pursuing new opportunities in Hispanic marketing spaces.
• Vendor and Partner Relations: Build and maintain relationships with media partners, vendors, and Hispanic market influencers.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Strong written and verbal communication skills in English and Spanish.
• Basic knowledge of marketing principles and tools.
• Ability to work in a fast paced, deadline driven environment.
• Proficiency in Microsoft Office Suite.
• 3-5 years of relevant marketing experience, preferably in the Hispanic marketing field.
• Proven experience in leading marketing teams and managing client relationships.
• Demonstrated ability to develop and implement successful marketing strategies.
• Strong analytical skills and proficiency in marketing analytics tools.
• Excellent leadership and project management abilities.

Education

Bachelor's degree

Technologies

• Microsoft Office Suite

Benefits

• Dental insurance
• Health insurance
• Paid time off

Job Type

Full-time

Salary

USD 30,863 - 45,598 per year

Experience

• Minimum three years of marketing experience
• Preferred: three years in marketing and five years in B2B marketing

Language

• Spanish required
• Strong written and verbal communication in English and Spanish

Work Location

In person — Houston, TX