Retention Marketing Specialist

Asset Marketing Services, LLC is hiring a Retention Marketing Specialist to help expand and execute its customer retention strategy through direct response initiatives. In this hybrid role based in Eagan, MN, you will support retention-focused email and direct mail programs while partnering across Marketing and related business teams to deliver a consistent customer experience.

The position supports the full lifecycle of retention projects, including planning, execution, and follow-through. You will also help improve marketing workflows and bring customer engagement ideas to life using CRM, analytics, and retention marketing best practices.

What you’ll do

• Own assigned retention marketing projects from planning through completion, coordinating schedules, deliverables, and cross-functional activities across Marketing, Merchandising, BrandCreative, and other partners.
• Maintain project plans, documentation, meeting notes, and follow-up actions, while identifying roadblocks, communicating status, and keeping initiatives on track.
• Continuously look for ways to improve workflows and increase team efficiency.
• Build, review, schedule, and deploy email marketing and direct mail campaigns in support of the retention marketing calendar.
• Support campaign setup through audience selection, testing, quality assurance, and deployment with a high level of accuracy and attention to detail.
• Develop retention marketing expertise across platforms, processes, and best practices to ensure campaigns launch successfully and on schedule.
• Assist with customer segmentation by supporting audience selection, targeting, and campaign setup.
• Partner with CRM and analytics teams to ensure the right customer audiences are reached and contribute ideas that support engagement, retention, and campaign effectiveness.
• Collaborate with cross-functional teams to align campaign assets, creative direction, approvals, and timelines.
• Support clear communication across departments so retention marketing initiatives run efficiently and consistently.
• Serve as a member of the Marketing Team and provide support as needed.
• Maintain flexibility in your work schedule to meet business needs in the hybrid environment.
• Contribute regularly to the general management success of the company and support other departments wherever your skills and experience fit.
• Uphold AMS values of Integrity, Creativity, and Collaboration in relationships with customers, suppliers, employees, and stakeholders.
• Ensure confidentiality and fully safeguard the company’s trade secrets and customer lists and related records.

What you’ll need

• A 4-year college degree in Marketing, Business, Mathematics, Communications, or a related field (preferred).
• 1 to 3 years of experience in direct response marketing or a similar role.
• Strong project management skills with excellent attention to detail.
• Proficiency in marketing software and tools, including CRM platforms and analytics tools.
• Ability to analyze data and make data-driven decisions.
• Proficiency in Microsoft Word, Excel, and Outlook.
• Creative thinking and problem-solving skills.
• Excellent verbal and written communication skills.
• Experience with Monday.com and Listrak is a plus.

Tools & technologies

• CRM platforms
• Analytics tools
• Microsoft Word
• Microsoft Excel
• Microsoft Outlook
• Monday.com
• Listrak

Location: Eagan, MN (hybrid)
Salary: USD 60,000 - 75,000 per year
Minimum experience: 1 year