Process Instrumentation Vice President of Marketing

Lead KROHNE INC’s North America process instrumentation marketing strategy as a senior executive role based onsite at Beverly, MA.

Responsibilities

• Build, promote, and grow the KROHNE brand name and market recognition across North America.
• Lead local Product Managers and Industry Managers to define North American market and product requirements and ensure alignment with R&D priorities.
• Partner with Corporate Marketing to connect North America messaging to the broader KROHNE Group narrative.
• Generate and direct sales leads and opportunities for Direct and Independent Representative Sales Channels.
• Support Sales by identifying and developing new or underserved markets and industries.
• Create and execute strategies that expand market presence and increase revenue streams.
• Spot new business opportunities and partnerships to drive additional revenue in North America.
• Participate directly in negotiation and closing of new business, with oversight and collaboration with key stakeholders.
• Benchmark competitors regularly and communicate findings to local and international management.
• Develop product and industry training for existing staff and improve onboarding training for direct employees.
• Plan and deliver marketing campaigns targeting the North American market.
• Review market analyses to address customer needs, price schedules, and discount rates.
• Direct staffing, training, and performance evaluations to build and control business development and sales support programs.
• Represent the company at trade association meetings, committees, and trade shows to promote products, services, and solutions.
• Direct and support internal teams to prepare technical publications.
• With the CEO, evaluate and approve budgets, expenditures, and appropriations for sales support, marketing, and travel activities.
• With the executive team, analyze, guide, and control monthly and annual expenditures, including profit and loss in subordinate departments, to meet budget requirements.

Requirements

• Four-year college or university program degree; or two to four years related experience and/or training; or an equivalent combination of education and experience.
• 7-10 years of strategic marketing experience preferred.
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to customer, regulatory agency, or business community inquiries and complaints.
• Ability to write speeches and articles for publication in prescribed style and format.
• Ability to present information to top management, public groups, and/or boards of directors.
• Ability to calculate figures including discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to apply basic algebra and geometry concepts.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret extensive technical instructions in mathematical or diagram form and handle multiple abstract and concrete variables.
• Knowledge of Contact Management systems, Internet software, Order processing systems, and Spreadsheet and Word Processing software.

Supervisory Responsibilities

• Directly supervises Marketing, Director of local Product Management, Industry Managers, and others as determined by the CEO in North America.
• Responsible for interviewing, hiring, and training; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints; and resolving problems.

Technologies

• Contact Management systems
• Internet software
• Order processing systems
• Spreadsheet software
• Word Processing software

Location

• Onsite at KROHNE’s North American Headquarters in Beverly, MA.

Compensation

• USD 125,000 - 150,000 per year

Physical Demands

• Regularly required to talk or hear.
• Frequently required to use hands to finger, handle, or feel and reach with hands and arms.
• Occasionally lift and/or move up to 25 pounds.
• Vision abilities: close vision and distance vision.

Work Environment

• Noise level usually moderate.

Travel

• Up to 60% domestic and international travel.
• Must remain eligible for a Passport at all times.

Competencies

• Problem Solving
• Technical Skills
• Oral & Written Communication
• Managing People
• Diversity
• Ethics
• Professionalism
• Adaptability