Organic Growth Marketing Manager

Platphorm is hiring an Organic Growth Marketing Manager to own end-to-end organic growth across multiple brands and products.

Responsibilities

• Own organic search strategy end-to-end across multiple brands, including keyword and intent research, content roadmap, on-page optimization, internal linking, and structured data
• Build and lead the growing answer-engine optimization (AEO) practice, focused on how brands are cited and recommended by LLMs and AI search products
• Measure visibility in AI/answer surfaces and connect organic performance to business outcomes
• Collaborate with marketing and community teams to grow an authentic presence on Reddit and similar platforms through value-first participation
• Monitor brand mentions, identify communities for genuine contribution, and develop programs that put real users and service providers in front of community audiences
• Write and publish organic content yourself (landing page copy, comparison pages, guides)
• Partner with engineering on technical SEO fixes and develop a business case for that work
• Provide organic-informed input to marketing on landing pages and content; support social content strategy and execution as needed
• Report organic contribution in business terms including qualified traffic, signups, and revenue attribution, not only rankings or views

Requirements

• 3–5 years in SEO, organic growth, or content-driven acquisition with demonstrated ownership of results (traffic, signups, or revenue; not just rankings)
• Comfort working with consumer platforms that include adult themes, mature content, and dating-related content
• Strong technical SEO fundamentals: crawl analysis, JavaScript rendering issues, structured data, Core Web Vitals, and analytics
• Working knowledge of AEO/GEO and a point of view on how LLM-driven search changes organic strategy
• Reddit fluency: understanding community norms, what can lead to brands being banned, and how to build presence that compounds
• Strong writing ability with capability to produce publishable content when needed
• Data comfort: GA4, Search Console, and at least one major SEO toolset (Ahrefs, Semrush, or similar) plus spreadsheet-level analysis
• Hands-on experience using AI-assisted tools in workflow with a clear perspective on how they affect organic marketing
• Clear communication style; comfortable partnering with senior leadership and cross-functional teams; self-directed and accountable for results
• Ability to work effectively in a remote environment with active communication between team members

Technologies

• AEO, GEO, LLM-driven search, AI search products
• SEO, Core Web Vitals, JavaScript
• Structured data
• GA4, Search Console
• Ahrefs, Semrush

Benefits

• Fully remote role with two in-person meetings per year
• Health, dental, and vision insurance
• 401K matching program with no vesting period
• Flexible Spending Account
• Generous PTO plan and 12 company-paid holidays plus your birthday
• Frequent virtual team-building events
• Friendly and diverse coworkers
• Rare organic setup with direct access to decision-makers and businesses where work visibly moves revenue

Preferred

• Experience in restricted or sensitive ad categories (adult, dating, gambling, CBD, etc.) where organic carries the acquisition load
• Familiarity with marketplace or creator-economy business models
• Experience recruiting or coordinating user/creator participation in community programs

Location: Remote (remote) | Compensation: USD 85,000 - 110,000 per year | Experience: 3+ years