Marketing Specialist / SEO

Based in Maryville, Tennessee, American Foundation & Waterproofing relies on a Marketing Specialist to fuse strategic planning with hands-on SEO work that elevates online visibility and drives quality leads. This role focuses on research, analysis, and testing to steer marketing initiatives, with daily duties spanning keyword planning, content strategy, and the creation and posting of social media content.

Key Details

• Location: Maryville, TN (onsite)
• Salary: USD 45,000 - 60,000 per year
• Experience: 2+ years
• Education: Associate (Preferred)

Position Summary

The SEO/Marketing Specialist assists the Owners/Sales Manager in developing strategies to achieve marketing goals through research, analysis, and testing. This role leads search engine optimization initiatives to improve rankings and site traffic, with day-to-day responsibilities including keyword planning, content strategy, and social media content management and posting.

Responsibilities

• Support the Owners/Sales Manager in shaping and executing the annual marketing plan, monitoring performance, and adjusting campaigns to meet or exceed lead targets within budget.
• Assist in creating and proofreading online and offline marketing campaigns and materials, ensuring accuracy, grammar, and brand consistency.
• Aid the leadership in pursuing company awards and recognition.
• Oversee the brand ambassador program and cultivate partnerships with ambassadors.
• Recruit, train, and manage brand ambassadors to strengthen brand presence.
• Identify, register for, and evaluate relevant events.
• Procure, organize, and maintain booth materials for events and trade shows.
• Enter event-generated sales leads into the tracking system.
• Communicate marketing initiatives, programs, and updates to employees.
• Manage the employee newsletter content and distribution.
• Support employment branding efforts, including content creation, internal/external messaging, and the careers website.
• Develop and manage the social media content calendar, scheduling new and repurposed content across multiple platforms.
• Track, analyze, and report social media performance; recommend strategies to boost engagement and lead generation based on insights.
• Monitor industry news, market trends, mentions, and customer feedback, reporting key findings.
• Engage with customers and prospects on social channels to foster interaction and conversations.
• Assist with paid social media campaigns as needed.
• Design or supervise the design of social media posts to ensure visual appeal and brand consistency.
• Act in alignment with the company’s purpose, mission, and values; deliver exceptional customer experiences.

Requirements

• Solid understanding of marketing principles and practices.
• Proficiency in English (reading, writing, speaking).
• Computer proficiency with standard programs; experience with design software is a plus.
• Proven experience as an SEO Specialist.
• Strong knowledge of search engine algorithms.
• Experience with Google Analytics or Adobe Analytics in an SEO role.
• Experience in digital marketing and/or using a content management system.
• Ability to process information from written materials and on screens for the majority of the workday.
• Associates or bachelor’s degree in marketing preferred, with 2+ years in marketing or writing/editing, or an equivalent combination demonstrating a track record.
• Physical ability to transport equipment in a personal vehicle, with occasional lifting up to 50 lb for event setup; stand for up to eight hours; and move around work areas as needed. A valid driver’s license and a safe driving record to drive for the company are required.

Technologies

• Google Analytics
• Adobe Analytics
• Content Management System (CMS)
• Design software

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Company Overview

Since 2007, the company has focused on delivering reliable structural foundation repairs, waterproofing basements, encapsulating crawl spaces, leveling concrete, and remediating sinkholes across key regions. The emphasis is on high-quality services that safeguard the safety and stability of clients' properties.

Additional Details

The role is on site in Maryville, and compensation ranges from $45,000 to $60,000 per year.