Marketing Specialist -- Bilingual (Chinese-English)

Bilingual (Chinese-English) Marketing Specialist opportunity for an immigration law firm with an onsite role in West Covina, CA.

Responsibilities

• Develop bilingual (English and Chinese) content strategies tied to firm practice areas and business goals
• Write, edit, and publish immigration-related materials including articles, FAQs, service pages, case summaries, and industry updates
• Translate complex legal information into accurate, clear, and accessible content for the general public
• Create content for WeChat Official Accounts, Xiaohongshu, LinkedIn, YouTube, and other social platforms
• Produce short-form videos, graphics, infographics, presentations, and other branded marketing assets
• Partner with attorneys to ensure legal content is accurate, current, and compliant with professional responsibility and attorney advertising rules
• Conduct bilingual keyword research (English and Chinese) based on prospective client search behavior
• Optimize practice-area pages, articles, landing pages, and other website content
• Improve page titles, meta descriptions, internal links, image descriptions, and content structure
• Develop and implement a long-term SEO content strategy to improve organic search visibility
• Monitor keyword rankings, website traffic, user behavior, and lead conversions
• Review, update, or remove outdated immigration and legal information on a regular basis
• Use Adobe Creative Cloud to produce graphic, video, and digital marketing materials
• Maintain a consistent, professional, and trustworthy law firm brand across channels
• Create social media graphics, video covers, brochures, event materials, and presentations
• Adapt content dimensions, formats, and visual presentation for different platforms
• Organize and manage firm images, videos, templates, and other digital assets
• Maintain and update the firm website using WordPress or an equivalent CMS
• Create and edit webpages, blog posts, attorney biographies, practice-area pages, and consultation pages

Requirements

• Experience in digital marketing, content marketing, SEO, website management, or social media operations
• Excellent Chinese writing ability and sufficient English for professional communication and content editing
• Ability to plan, write, edit, and publish bilingual content independently
• Proficiency with relevant tools, including Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere Pro or related), WordPress (or equivalent CMS), and Google Analytics

Technologies

• Adobe Creative Cloud Suite
• Photoshop, Illustrator, InDesign, Premiere Pro
• WordPress
• Google Analytics
• WeChat Official Accounts
• Xiaohongshu
• LinkedIn
• YouTube

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Work Location

• In person
• West Covina, CA

Prior Marketing Experience

• Prior marketing experience with a law firm, accounting firm, consulting company, educational institution, or other professional-services organization

Pay

• $30.40 - $33.89 per hour
• USD 30 - 33 per hourly