Legal Marketing

Legal Marketing Jobs

2 jobs found

Today

Marketing Specialist -- Bilingual (Chinese-English)

Law Office of Jacob Huang, Inc. West Covina, CA

West Covina, CA

Today

$30 - $33/hr Full time Marketing Bilingual Bilingual Chinese

Apply Now

Job Description

Bilingual (Chinese-English) Marketing Specialist opportunity for an immigration law firm with an onsite role in West Covina, CA.

Responsibilities

Develop bilingual (English and Chinese) content strategies tied to firm practice areas and business goals
Write, edit, and publish immigration-related materials including articles, FAQs, service pages, case summaries, and industry updates
Translate complex legal information into accurate, clear, and accessible content for the general public
Create content for WeChat Official Accounts, Xiaohongshu, LinkedIn, YouTube, and other social platforms
Produce short-form videos, graphics, infographics, presentations, and other branded marketing assets
Partner with attorneys to ensure legal content is accurate, current, and compliant with professional responsibility and attorney advertising rules
Conduct bilingual keyword research (English and Chinese) based on prospective client search behavior
Optimize practice-area pages, articles, landing pages, and other website content
Improve page titles, meta descriptions, internal links, image descriptions, and content structure
Develop and implement a long-term SEO content strategy to improve organic search visibility
Monitor keyword rankings, website traffic, user behavior, and lead conversions
Review, update, or remove outdated immigration and legal information on a regular basis
Use Adobe Creative Cloud to produce graphic, video, and digital marketing materials
Maintain a consistent, professional, and trustworthy law firm brand across channels
Create social media graphics, video covers, brochures, event materials, and presentations
Adapt content dimensions, formats, and visual presentation for different platforms
Organize and manage firm images, videos, templates, and other digital assets
Maintain and update the firm website using WordPress or an equivalent CMS
Create and edit webpages, blog posts, attorney biographies, practice-area pages, and consultation pages

Requirements

Experience in digital marketing, content marketing, SEO, website management, or social media operations
Excellent Chinese writing ability and sufficient English for professional communication and content editing
Ability to plan, write, edit, and publish bilingual content independently
Proficiency with relevant tools, including Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere Pro or related), WordPress (or equivalent CMS), and Google Analytics

Technologies

Adobe Creative Cloud Suite
Photoshop, Illustrator, InDesign, Premiere Pro
WordPress
Google Analytics
WeChat Official Accounts
Xiaohongshu
LinkedIn
YouTube

Benefits

401(k)
Dental insurance
Flexible schedule
Health insurance
Paid time off

Work Location

In person
West Covina, CA

Prior Marketing Experience

Prior marketing experience with a law firm, accounting firm, consulting company, educational institution, or other professional-services organization

Pay

$30.40 - $33.89 per hour
USD 30 - 33 per hourly

View full job page →

6d ago

Marketing & Business Development Coordinator

Carlton Fields Washington, DC

Washington, DC

6d ago

Full time Marketing Business Development Communications

Apply Now

Job Description

Hybrid Marketing & Business Development Coordinator supporting firmwide marketing, awards/rankings/surveys, and business development initiatives.

Responsibilities

Draft submissions to legal directories, rankings, and awards (including Chambers, Best Lawyers, Super Lawyers, and industry/client awards) by translating case and matter information into clear, organized copy
Coordinate submissions to legal directories, rankings, and awards by identifying opportunities, building a submission calendar, and gathering required information
Collect, maintain, and track case and matter data, survey responses, and other experience metrics for rankings, awards, and directory submissions
Partner with the awards team to support timely, accurate, and strategic submissions aligned with firm priorities
Update, maintain, and organize business development content and collateral using the firm’s experience management software and central filing system
Enter, validate, and regularly audit matter, case, and deal information in the firm’s experience database to ensure accuracy, consistency, and usability for pitches, proposals, and rankings
Generate reports and experience lists from the database to support proposals, RFPs, directory submissions, attorney bios, and targeted client development materials
Support the business development team by assembling and tracking proposals, RFPs, RFIs, and pitches
Draft content for firm marketing materials, practice/industry summaries, and client-facing collateral
Support the communications team by posting awards, rankings, and firm accolades to the firm website and social media channels
Draft attorney bio narratives, including lateral and internal updates
Collect information from attorneys to create accurate, well-written drafts for submissions, bios, and pitch materials
Track proposals, awards submissions, and results in the firm’s central tracking system and prepare periodic reports on outcomes and trends
Take on additional day-to-day Marketing and Business Development Department responsibilities firmwide and locally as needed

Requirements

College degree; concentration in Journalism, English, Communications, Marketing, or Business preferred
2-3 years of related experience, ideally involving regular writing and editing (examples: journalism, communications, content marketing, or legal marketing)
Law firm experience is a plus but not required

Technologies / Systems

Experience management software
Central filing system
Firm’s experience database
Central tracking system
Website
Social media channels

Benefits

Medical, dental, and vision insurance
Life, accident, and disability insurance plans
401(k) retirement benefits
Commuter benefits
Well-being programs
Annual discretionary bonuses based on performance
Profit-sharing contributions based on eligibility and firm profitability

Location: Washington, DC (hybrid)

Minimum Experience: 2 years

View full job page →

Legal Marketing Jobs

Marketing Specialist -- Bilingual (Chinese-English)

Marketing & Business Development Coordinator

Get Legal Marketing Jobs alerts