Marketing Jobs in West Covina, CA

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Marketing Specialist -- Bilingual (Chinese-English)

Law Office of Jacob Huang, Inc. West Covina, CA

West Covina, CA

Today

$30 - $33/hr Full time Marketing Bilingual Bilingual Chinese

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Job Description

Bilingual (Chinese-English) Marketing Specialist opportunity for an immigration law firm with an onsite role in West Covina, CA.

Responsibilities

Develop bilingual (English and Chinese) content strategies tied to firm practice areas and business goals
Write, edit, and publish immigration-related materials including articles, FAQs, service pages, case summaries, and industry updates
Translate complex legal information into accurate, clear, and accessible content for the general public
Create content for WeChat Official Accounts, Xiaohongshu, LinkedIn, YouTube, and other social platforms
Produce short-form videos, graphics, infographics, presentations, and other branded marketing assets
Partner with attorneys to ensure legal content is accurate, current, and compliant with professional responsibility and attorney advertising rules
Conduct bilingual keyword research (English and Chinese) based on prospective client search behavior
Optimize practice-area pages, articles, landing pages, and other website content
Improve page titles, meta descriptions, internal links, image descriptions, and content structure
Develop and implement a long-term SEO content strategy to improve organic search visibility
Monitor keyword rankings, website traffic, user behavior, and lead conversions
Review, update, or remove outdated immigration and legal information on a regular basis
Use Adobe Creative Cloud to produce graphic, video, and digital marketing materials
Maintain a consistent, professional, and trustworthy law firm brand across channels
Create social media graphics, video covers, brochures, event materials, and presentations
Adapt content dimensions, formats, and visual presentation for different platforms
Organize and manage firm images, videos, templates, and other digital assets
Maintain and update the firm website using WordPress or an equivalent CMS
Create and edit webpages, blog posts, attorney biographies, practice-area pages, and consultation pages

Requirements

Experience in digital marketing, content marketing, SEO, website management, or social media operations
Excellent Chinese writing ability and sufficient English for professional communication and content editing
Ability to plan, write, edit, and publish bilingual content independently
Proficiency with relevant tools, including Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere Pro or related), WordPress (or equivalent CMS), and Google Analytics

Technologies

Adobe Creative Cloud Suite
Photoshop, Illustrator, InDesign, Premiere Pro
WordPress
Google Analytics
WeChat Official Accounts
Xiaohongshu
LinkedIn
YouTube

Benefits

401(k)
Dental insurance
Flexible schedule
Health insurance
Paid time off

Work Location

In person
West Covina, CA

Prior Marketing Experience

Prior marketing experience with a law firm, accounting firm, consulting company, educational institution, or other professional-services organization

Pay

$30.40 - $33.89 per hour
USD 30 - 33 per hourly

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