Marketing Specialist

Join Pyramid Hotel Group as a Marketing Specialist for OKANA Resort & Indoor Water Park in Oklahoma City. This onsite role offers the opportunity to lead an integrated marketing program across digital, social, website, email, advertising, and on-property channels, shaping content, boosting search visibility, and ensuring brand consistency across all guest touchpoints.

Responsibilities

• Contribute to implementing OKANA's integrated marketing strategies across digital, social, website, email, advertising, and on-property channels.
• Manage website content, updates, functionality, landing pages, and ongoing optimization.
• Support SEO and AI Search optimization to improve organic visibility and search performance.
• Assist in designing digital and print marketing materials including signage, email graphics, presentations, and promotional collateral while maintaining brand standards.
• Coordinate photo shoots, video shoots, and content creation projects.
• Build and deploy email marketing campaigns and assist with CRM initiatives.
• Manage the resort's online reputation through timely responses to guest reviews across outlets.
• Assist with digital advertising asset management and campaign execution.
• Support resort events, promotions, grand openings, and on-property activations.
• Coordinate with internal departments and external vendors to execute marketing initiatives.
• Maintain digital asset libraries, marketing inventories, and brand standards.
• Stay current on industry trends, emerging marketing technology, SEO, and AI Search developments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 1 to 3 years of marketing experience; hospitality experience preferred.
• Working knowledge of SEO, AI Search optimization, GA4, CMS, and social media platforms.
• Experience managing website content and functionality.
• Experience with email marketing platforms such as Revinate, Mailchimp, or similar is preferred.
• Graphic design experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva strongly preferred.
• Photography and basic video editing skills a plus.
• Excellent written and verbal communication with strong proofreading skills.
• Strong organizational, project management, and time-management abilities.
• Ability to manage multiple priorities while maintaining attention to detail.
• Computer proficiency including Microsoft 365 and marketing software.
• Creative mindset with the ability to think strategically and execute efficiently.

Technologies

• Google Analytics (GA4)
• Content Management Systems (CMS)
• Revinate
• Mailchimp or similar
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Microsoft 365

Physical Requirements

• Sitting frequently, primarily at a desk or computer for extended periods
• Standing or walking occasionally for meetings, events, or onsite promotions
• Crouching or bending at knees rarely for handling materials or displays
• Kneeling or crawling rarely with minimal physical demand
• Stooping occasionally for setting up displays or organizing supplies
• Twisting at knees, waist, or neck occasionally during normal office activity
• Climbing rarely, may use a step stool to access stored materials
• Balancing not typically required
• Legs/feet use occasionally for operating office equipment like printers or mailing machines
• Reaching overhead or extended distance occasionally for files or supplies
• Handling and grasping frequent for printed materials, office supplies, event signage
• Fingering and feeling constant for typing and using computer/mouse
• Pushing or pulling occasionally when moving boxes or event setups
• Lifting or carrying occasionally up to 20 lbs such as brochures or signage
• Other physical demands: none beyond typical office and light event support

Mental Requirements

• Interaction with others and communications skills are constant
• Deadlines, shift work, and overtime frequent
• Flexibility high, able to adapt to changing priorities
• Pace moderate to fast
• Highly repetitive work occasional
• Attention to detail constant
• Other psychological demands include creativity, problem solving, and juggling multiple projects without compromising quality

Environmental Setting

• Safety requirements: follow all workplace safety guidelines and procedures; safe handling of event materials required
• Exposures: primarily office environment; occasional outdoor exposure during resort events or photoshoots
• Operation of equipment and tools: frequent use of computers, phones, printers, and marketing tools; occasional handling of display equipment, banners, or AV equipment for events