Marketing Specialist
Job Description
FEELINGIRL INC offers a housing dormitory in Secaucus, NJ and a three-month training in Xiamen, China before starting in New York City. The role carries a monthly salary of USD 4,000 and is based onsite in New York, NY, with a work culture that centers on market insight, cross-functional collaboration, and data-driven product storytelling.
Benefits
- Dormitory housing provided in Secaucus, NJ
- Three-month training period in Xiamen, China prior to start in NYC
- Onsite position in New York, NY with a monthly salary of USD 4,000
- Visa status must allow employment
Responsibilities
- Market Trend Insight and Demand Discovery: conduct in-depth research on global market trends, competing product dynamics, and consumer behavior. Output should identify unmet pain points from data and deliver forward-looking market opportunity reports rather than simple summaries.
- Product Lifecycle Support and Selling Point Transformation: participate in full lifecycle management from new product definition to delisting; translate research into precise product USPs and copy directions. Collaborate with R&D and design to ensure insights are accurately reflected in prototypes, listing pages, and promotional creatives.
- XFN Collaboration and Solution Closed Loop: work efficiently with product, brand, and sales to implement insight-driven solutions. Track market feedback post-launch, review gaps between research and actual sales, and iterate research strategies quickly.
Requirements
- Native proficiency in Mandarin and English, able to communicate fluently with U.S. consumers, influencers, and the China headquarters team
- Highly self-driven and curious, strong in thinking and communication, with a passion for the apparel industry
- Enthusiastic about online trends; well versed in hot topics on major U.S. platforms (Instagram, TikTok, Facebook, YouTube) and familiar with platform influencers
- Based at Feelingirl’s Houston office and able to attend regular cross-time-zone meetings with the China headquarters
- Relevant market research experience is preferred
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