Marketing Operations & Event Specialist (Bilingual Mandarin & English)

The Marketing Operations & Event Specialist role supports end-to-end marketing execution by managing campaign tracking infrastructure, overseeing webinar and event workflows, and handling core marketing finance administration. This onsite position in Rosemead, CA focuses on accurate analytics, smooth event delivery, and consistent operational follow-through.

Location & Employment Details

• Location: Rosemead, CA (onsite)
• Job Type: Full-time
• Pay: USD 20 - 30 per hour
• Minimum Experience: 2 years
• Work Location: In person
• Ability to Commute: Rosemead, CA 91770 (Required)

Responsibilities

• Own end-to-end campaign tracking infrastructure using GA4, UTM link builders, QR Code Generator, Jotform, and Zoom tracking.
• Monitor website traffic on kcal.net, set up key event tags, and create regular performance reports.
• Maintain phone tracking logs with Ooma and Freedom Voice to evaluate regional advertising performance and campaign effectiveness.
• Run pre- and post-webinar SOPs, including speaker coordination, PPT and media testing, setup, live streaming configuration, Q&A moderation, and post-event lead distribution.
• Manage RSVP intake and attendee verification, including registration workflows and participant communications through Jotform and Excel.
• Ensure webinars and marketing events are executed smoothly according to SOPs and established timelines.
• Create and maintain landing pages, event pages, and blog content in Traditional & Simplified Chinese.
• Apply basic SEO best practices to support improved visibility and user engagement.
• Keep website content accurate, current, and aligned with ongoing marketing initiatives.
• Prepare and track invoices, quotations, and vendor profitability evaluations.
• Maintain and update external business directory listings, including Yelp, Google Business, and Bing, across all company locations.

Requirements

• Experience: 2–4 years in Marketing Operations, Digital Marketing, Event Coordination, or a related field.
• Hands-on proficiency with Google Analytics (GA4), UTM tracking, Zoom Webinar, Jotform, and CMS tools (WordPress/Webflow).
• High proficiency in Microsoft Excel, including data filtering, VLOOKUP, and pivot tables for reporting and lead management.
• Language: Bilingual English and Mandarin Chinese (written and spoken) is required; Cantonese is a plus.
• Strong project management and organizational skills with strict adherence to SOPs.

Technologies

• GA4
• UTM link builders
• QR Code Generator
• Jotform
• Zoom tracking
• Ooma
• Freedom Voice
• Excel
• Zoom Webinar
• WordPress
• Webflow
• Yelp
• Google Business
• Bing

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance