Marketing Manager
Job Description
Lead the casino’s guest-focused marketing program across promotions, events, Players Club, and digital and social campaigns in Dayton.
- Plan and execute promotions, events, and other marketing activities
- Manage on-property Marketing Coordinators and oversee promotions and events end to end
- Coordinate marketing plans with multiple departments on ideas and implementation
- Direct advertising and social media efforts
- Manage Players Club programs, including player tiering and player card support
- Sign up and issue guests’ Players Cards
- Add Free Play to Players Cards as needed
- Maintain internal printed and digital collateral, including event materials
- Select and purchase gifts provided during events
- Analyze marketing trends and implement necessary changes
- Support marketing budgets and business plans for assigned properties
- Maintain rules and documentation for events, including completing and posting required rules and log sheets
- Coordinate casino marketing efforts with other departments to ensure proper alignment
- Resolve customer complaints/issues professionally and in a friendly manner
- Manage inventory and implement control for Players’ Club merchandise and promotional materials
- Assist with employee loyalty benefit program management
- Plan coordination and execution of Players’ Club promotions
- Attend regional meetings to ensure promotions align with Truckee Gaming expectations and standards
- Adhere to Nevada and in-house policies, including Nevada State Gaming Control requirements
- Travel between three locations in Dayton
- Program multiple systems
- Supervise promotion coordinators and/or other marketing team members
Requirements
- High school diploma or its equivalent
- Previous managerial/leadership experience (casino environment experience preferred)
- Previous cashier experience in a casino environment or casino promotions/Players Club experience (preferred)
- Knowledge of concepts, practices, and procedures in the field
- Excellent communication and computer skills, including Microsoft Office Products
- Basic graphic design software familiarity (preferred)
- Ability to meet firm deadlines with quick turnaround times and keep key stakeholders updated on project status
- Excellent customer service and recovery skills
- Minimum age: 21 years
- Ability to write clearly and informatively
- Strong organizational abilities, including ability to handle cash, calculate accurately, analyze, and account for cash and coin
- Ability to work effectively and cordially with coworkers and management, including resolving disputes and customer issues
- Ability to multitask and work in a high-pressure, fast-paced environment
- Maintain a high standard of professionalism on and off duty
- Must be able to communicate effectively in English
- Excellent oral and written communication; strong customer relations and communication skills
- Be knowledgeable of, and able to explain and promote, all Casino and Marketing events
- Ability to always maintain effective professionalism while on the job
Technologies
- Microsoft Office Products
Work Environment and ADA Requirements
- Sit, walk, and/or stand for long periods of time
- Move about the casino and operational areas freely, without restriction
- Speak clearly on a microphone based on business needs
- Converse over the telephone in a clear and efficient manner
- Lift and carry a minimum of 20 pounds
- Stooping, bending, crawling, and reaching
- Manual dexterity required to write and operate a computer
- Listen and respond to visual and aural cues
- When on the casino floor, tolerate secondhand smoke, high noise levels, bright lights, and dust
Required Work Cards / Licenses / Certificates
- Nevada Gaming Registration
- Alcohol Awareness Card (preferred but not required)
Location: Dayton, NV (onsite) • Salary: USD 45,000 - 50,000 per year
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