Marketing Manager

Marketing Manager on-property at Hotel Van Zandt in Austin, TX 78701, overseeing marketing initiatives, events and activations, and day-to-day collaboration with agency partners to ensure brand consistency.

Responsibilities

• Implement annual and quarterly marketing plans created in collaboration with the Area Director of Marketing
• Oversee daily marketing requests and priorities from hotel departments
• Coordinate project timelines and ensure campaigns are delivered on schedule
• Maintain marketing calendars, campaign timelines, promotions, and activation roadmaps
• Support budget tracking, invoice handling, vendor coordination, and marketing expenses management
• Liaise with agency partners, creative teams, photographers, printers, and external vendors
• Produce monthly reports and marketing recaps covering campaign performance, social metrics, website analytics, and promotions results
• Coordinate content collection across the property, including photography, video, guest experiences, activations, and F&B programming
• Act as the primary liaison for social media and PR agency partners
• Create and organize content assets for social media, website, email campaigns, and promotions
• Support influencer visits, media stays, and creator partnerships by preparing face sheets and coordinating welcome amenities
• Monitor social channels for brand consistency, guest engagement opportunities, and emerging trends
• Prepare monthly social performance reports and content recaps
• Maintain and update the Hotel Van Zandt website with offers, packages, event listings, landing pages, and content updates
• Assist with email marketing campaigns through content gathering, copywriting, asset management, and deployment coordination
• Keep online listings and business profiles accurate and current
• Monitor website functionality and coordinate updates with corporate and agency partners
• Assist in tracking campaign performance and identify optimization opportunities
• Serve as the primary on-property marketing contact for all events, activations, and experiential programming
• Plan and execute hotel events, partnerships, promotions, and community initiatives
• Ensure event details are communicated internally through SOPs and operational channels
• Attend and support activations, media events, influencer visits, photoshoots, and community engagements as needed
• Manage event listings and promotional calendars across third-party platforms including Visit Austin, Do512, and partner channels
• Collaborate with Operations and Food & Beverage teams to ensure successful execution and guest experience delivery
• Identify opportunities to boost visibility, local engagement, and revenue through experiential programming
• Maintain brand standards across guest-facing collateral and marketing materials
• Update and coordinate production of signage, menus, collateral, sales materials, event materials, and in-room communications
• Support design and production of basic marketing materials, presentations, flyers, promotional assets, and internal communications
• Ensure marketing touchpoints reflect brand positioning and current offerings
• Support Sales, Catering, Revenue Management, and Food & Beverage teams with marketing materials and promotions
• Brainstorm and develop unique packages and experiential offerings aligned with sales, revenue, and PR goals
• Write on-brand copy for packages, website, emails, social media, and collateral
• Collaborate with the Area Director of Marketing on partnerships and fulfillment for packages, events, and activations
• Work evenings, weekends, and holidays as needed to support events and activations
• Perform other duties as assigned by management

Requirements

• Bachelor's degree in marketing communications or a related field
• Minimum of three years of relevant marketing experience or training
• Demonstrated marketing experience is required
• Hospitality industry experience preferred
• Strong interpersonal, verbal, and written communication skills
• Excellent reading comprehension and literacy for reviewing manager communications, contracts, and proposals
• Effective negotiation skills
• Strong attention to detail and multitasking capability
• Professional appearance and demeanor
• Proficiency with MS Word for Windows
• Strong ability to communicate at all organizational levels; excellent time management and multitasking
• Rapid learning aptitude, curiosity, and proactive problem-solving; capable of synthesizing information from multiple resources to inform decisions
• Proven ability to prioritize work and manage time to maximize efficiency
• Self-driven, independent, with integrity and resilience
• Energetic, proactive, and persistent; consistently strives to exceed expectations
• Welcoming, warm personality with strong interpersonal instincts; comfortable engaging diverse audiences and building trust
• Ability to adapt communication approaches for varied audiences and situations