Marketing Manager

Peoples Bank in Cuba, Missouri, is seeking a hands-on Marketing Manager to coordinate and execute marketing initiatives that support the bank’s products, services, and local presence. Working onsite under the direction of the VP of Marketing, this role manages daily marketing operations, guides campaign development, and maintains brand consistency to advance strategic goals.

Responsibilities

• Support the creation and rollout of marketing strategies aligned with growth objectives.
• Plan, coordinate, and execute integrated campaigns across print, digital, social media, and local community channels.
• Create and oversee marketing content such as ads, email campaigns, social posts, website updates, and internal communications.
• Ensure website content and customer-facing materials are accurate, compliant, and up to date.
• Liaise with external marketing agencies and vendors to coordinate graphic design, promotional materials, and branded merchandise.
• Coordinate photography sessions, commercial shoots, and other creative projects with external partners.
• Support product launches and marketing initiatives promoting deposits, lending programs, and digital banking services.
• Arrange marketing logistics for community events, sponsorships, and business development activities while representing the bank at public events when appropriate.
• Maintain the marketing calendar and assist with budget tracking, vendor invoices, and campaign expenses.
• Track campaign performance and prepare updates for internal leadership and the Board of Directors.
• Leverage CRM tools, customer surveys, and analytics to evaluate campaign effectiveness and engagement.
• Ensure all marketing materials and activities comply with banking regulations and internal policies.

Requirements

• Bachelor’s degree in marketing, communications, or related field preferred.
• 3–5 years of professional marketing experience, preferably in financial services or community banking.
• Strong writing and editing skills across digital and print formats.
• Proven ability to coordinate marketing campaigns, deadlines, and vendor relationships.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with email marketing platforms such as Constant Contact or similar systems.
• Experience using CRM systems and social media management tools.
• Basic knowledge of graphic design or video editing tools is a plus.
• Excellent organizational skills with the ability to manage multiple priorities simultaneously.
• Collaborative, detail-oriented, and self-motivated.
• Passion for community engagement and local marketing initiatives.
• Minimum experience: 2 years.
• Experience: Marketing 2 years (Preferred).

Technologies

• Constant Contact
• Microsoft Office
• CRM systems
• Social media management tools
• Graphic design tools
• Video editing tools

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Physical Demands

• Travel to branch locations and community events may be required
• Ability to work at a desk for extended periods

Application Questions

• How many years have you held a Marketing Manager or similar leadership role?
• What is the primary type of marketing you’ve focused on? (B2B, B2C, both)
• Which marketing channels do you have hands-on experience with? (Select all that apply: Paid Ads, SEO, Email, Social Media, Content, Events, etc.)

Work Location

In person — Cuba, Missouri (onsite).