Marketing Coordinator

Join Universal Stone Imports, Inc. as a Marketing Coordinator and shape the full spectrum of our marketing efforts across digital, print, and events. This on-site role in Winston-Salem, North Carolina offers a collaborative environment where you’ll partner with the Sales and Marketing Director, manage agency relationships, and deliver a broad range of creative assets. The position carries a salary of USD 60,000 - 80,000 per year and prefers candidates with a bachelor’s degree and at least five years of marketing experience.

Responsibilities

• Implement the overall marketing plan in collaboration with the Sales/Marketing Director.
• Build and maintain a rolling content calendar aligned to inventory priorities, seasonal campaigns, product launches, and sales team input.
• Regularly collect feedback from the sales team on messaging, products, and campaigns, using insights to refine strategy.
• Research industry trends, competitive activity, and emerging opportunities; present ideas and recommendations to leadership.
• Assist with marketing budget planning, expense tracking, and vendor management in coordination with the director.
• Manage all USI social media accounts (Instagram, Facebook, LinkedIn, YouTube) with consistent posting and active follower engagement.
• Produce on-site photos and videos, including short-form content, and edit for social, website, and other digital channels.
• Coordinate with customers, dealers, and contractors to schedule project photoshoots for catalogs, brochures, website, and social content.
• Create graphics, flyers, social media artwork, and digital assets using Canva or similar tools.
• Produce branded print materials such as brochures, product sheets, sell sheets, and event collateral.
• Ensure content accuracy and brand consistency reflecting current product availability and pricing.
• Develop and execute email campaigns including promotions, product launches, drip sequences, and dealer communications.
• Design email layouts in Canva; manage list segmentation and distribution through the company’s email platform.
• Analyze email performance and optimize campaigns based on results.
• Update website content regularly, including product pages, blog posts, landing pages, and promotional content.
• Apply SEO best practices to improve organic visibility and search ranking.
• Monitor website performance and coordinate with agency partners or internal resources to address issues and opportunities.
• Serve as the primary point of contact for external marketing and advertising agencies.
• Provide agencies with accurate product information, photography, campaign direction, and budget parameters.
• Review ad creative, copy, and targeting before launch; ensure brand accuracy and message alignment.
• Hold agencies accountable to performance benchmarks; review campaign results and drive optimizations.
• Manage paid advertising strategy with the director across Google, Meta, and other active channels.
• Evaluate agency performance and recommend adjustments to vendor relationships as needed.
• Lead Universal Stone’s presence at trade shows and industry events, including planning, collateral preparation, booth setup, and on-site representation.
• Assist with customer events and company-sponsored experiences.
• Maintain and evolve brand standards across all public-facing materials and channels.
• Oversee public-facing documentation, literature, apparel, giveaway items, and printed materials on an ongoing basis.
• Address campaign issues promptly to minimize disruption to active marketing efforts.
• Additional duties as assigned.

Requirements

• Bachelor's degree in marketing, business, communications, graphic design, or related field preferred.
• Minimum five years of professional marketing experience with demonstrated ownership of strategy and execution.
• Experience in stone, hardscapes, construction, outdoor living, or related industries is a strong plus.
• Proven track record developing and executing high level marketing strategies and targeted campaigns.
• Portfolio of past marketing and design work strongly preferred.
• Proficient with Canva or comparable design software for graphics, flyers, email templates, and print collateral.
• Comfortable filming and editing photo and video content on an iPhone or similar device for social media and digital distribution.
• Experience with email marketing platforms (Mailchimp, Klaviyo, or similar) including list management, design, and performance reporting.
• Strong working knowledge of social media platforms and content best practices across Instagram, Facebook, LinkedIn, and YouTube.
• Working knowledge of SEO principles and website content management (WordPress or comparable CMS).
• Proficiency with Microsoft Office/Excel and SAP Business One or comparable ERP platform.
• Ability to communicate and negotiate effectively with agencies, vendors, and internal stakeholders.
• Strong creative instincts balanced with analytical thinking and attention to detail.
• Excellent written and verbal communication skills; able to represent USI professionally in any setting.
• Highly organized, self-motivated, and able to manage multiple priorities under deadlines without close supervision. A self-starter mindset is essential.
• Valid driver’s license and U.S. residency required.
• Must be able to lift at least 60 lbs.
• Willingness and ability to travel up to 25% of the time.

Technologies

• Canva
• iPhone
• Mailchimp
• Klaviyo
• WordPress
• CMS
• Google
• Meta
• Instagram
• Facebook
• LinkedIn
• YouTube
• SAP Business One
• Microsoft Office/Excel

About Universal Stone

Universal Stone is a leading importer of top quality natural stone products from around the world. We supply our customers from warehouses located in New Jersey and North Carolina. Utilizing our extensive network of relationships around the globe, Universal Stone’s experienced sales, logistics, and supply management team can deliver any stone imaginable to our customers.