Marketing Content Strategist

The Marketing Content Strategist role at Southern Wesleyan University focuses on developing, producing, and managing recruitment, advancement, and engagement content, including brand storytelling and multi-channel campaigns that advance the university’s mission.

Responsibilities

• Implement content marketing strategies aligned with recruitment goals, collaborating with the Associate Director of Marketing and serving the university-wide communications.
• Create brand messaging and storytelling initiatives.
• Convert academic programs, student experiences, and institutional strengths into compelling content distributed across email, websites, social media, Slate, digital advertising, and print.
• Ensure uniform messaging across all channels.
• Email marketing campaigns.
• Social media content creation.
• Recruitment and donor-facing publications.
• Print collateral development.
• Web content management.
• Photography projects.
• Video content production.
• Digital advertising creative development.
• Draft and edit enrollment and advancement marketing copy for multiple audiences.
• Coordinate publishing schedules across social platforms.
• Oversee content assets and creative production workflows.
• Maintain content calendars and production timelines in partnership with the Associate Director of Marketing.
• Ensure all content aligns with university brand standards and enrollment and advancement priorities.
• Collaborate with Admissions, Advancement, Academic Programs, and Student Life to source stories and content.
• Coordinate photographers, videographers, freelancers, student workers, and other vendors in collaboration with the Associate Director of Marketing.
• Assist in developing campaign creative concepts and messaging.
• Analyze content engagement metrics and campaign performance.
• Recommend content improvements based on audience response.
• Perform A/B testing of messaging and creative assets.
• Optimize content for engagement and conversion goals.

Requirements

• Three to five years in marketing, communications, content creation, or digital media.
• Bachelor’s degree strongly preferred.
• Strong writing, editing, storytelling, and content development abilities.
• Experience with Adobe Creative Suite, Canva, video production, and social media platforms.
• Understanding of higher education marketing and recruitment communications.
• Portfolio demonstrating successful marketing campaigns and content creation.
• Proficiency with Google Analytics GA4, Google Tag Manager, and digital reporting tools.
• Experience with Google Ads and Meta Ads Manager.
• Microsoft Office Suite.
• Monday.com and Slate.
• Strong written and verbal communication, teamwork, and interpersonal skills.
• Analytical problem-solving abilities to craft meaningful content.
• Ability to manage evolving deadlines in a dynamic content environment.
• Customer service mindset and relationship-building abilities.
• Thrive in a fast-paced, mission-driven environment.
• Adaptability to capitalize on current trends in communication.
• Ability to support and uphold Southern Wesleyan University’s Christ-centered mission and Wesleyan-Holiness tradition.
• Adherence to university lifestyle expectations and professional standards.
• Ability to work in a standard office environment and use computer systems extensively.
• Occasional lifting of equipment or materials may be required.
• Employment is contingent upon successful completion of a criminal background screening.

Technologies

• Adobe Creative Suite
• Canva
• Google Analytics GA4
• Google Tag Manager
• Google Ads
• Meta Ads Manager
• Microsoft Office Suite
• Monday.com
• Slate

Position Summary

The position develops, produces, and manages content that sustains recruitment, advancement, and engagement efforts, crafting stories and marketing assets that convey the university's value to prospective students, families, donors, and community partners.

Equal Employment Opportunity Statement

It is the policy of Southern Wesleyan University to provide and maintain equal employment opportunities to qualified individuals regardless of race, color, national origin, sex, pregnancy, childbirth or related medical conditions (including but not limited to lactation), disability, genetic information, veteran-status, age, or any other classification protected by state, federal, or local law, unless a bona fide occupational qualification applies. The University reserves its right to operate as

University Mission

Southern Wesleyan University is a Christ-centered, student-focused learning community devoted to transforming lives by challenging students to be dedicated scholars and servant-leaders who impact the world for Christ. In addition to specific academic requirements, SWU provides quality undergraduate and graduate programs in a distinctively Christian environment that fosters the integration of faith, learning, and living. Candidates for employment must support the Christian mission of the universi

To view the university's profile, visit About SWU. To learn more about The Wesleyan Church-it's history, beliefs, and position on current issues-visit wesleyan.org/about. Applicants for employment are encouraged to view the following links providing additional information about how our campus community lives out these beliefs and practices.

• Statement of Purpose
• Doctrinal Statement
• Community Expectations

University Core Values

• Christ Centered: Purpose, Scholarship, Community, Transformation
• Purpose: A specific calling for a unique role in our world.
• Scholarship: Academic excellence in an innovative faith-centered environment.
• Community: Belonging to a connected and compassionate body of learners.
• Transformation: Christ’s redemptive work in individual and corporate life.
• We believe that every individual has a God given purpose, brought to fruition by the sanctifying power of the Holy Spirit and the challenge of scholarship. As we participate in a consecrated community of learners we are continuously transformed into the image of Christ both individually and corporately.