Marketing Associate
Job Description
Execute Fine Estate’s marketing across email, social media, web, and print in a hands-on role within a small team.
Responsibilities
- Plan, build, and schedule email campaigns using AWeber for a subscriber base of about 5,000.
- Monitor deliverability metrics such as open rates, bounces, and spam complaints, flagging issues proactively.
- Maintain data quality in HubSpot by updating contact records, tagging segments, and keeping pipeline data clean.
- Develop engaging copy and visuals for social channels, highlighting upcoming sales, featured lots, and behind‑the‑scenes content.
- Draft marketing copy for sale announcements, auction previews, and seasonal campaigns.
- Write blog posts, update the website, and create SEO‑minded content for finesf.com.
- Coordinate promotions across online auction platforms, ensuring listings are accurate and on brand.
- Prepare showroom marketing collateral, including signage, postcards, and digital assets.
- Support print advertising (for example, Marin Magazine) and digital ad campaigns.
- Track campaign performance and produce regular reports on email, social media, and advertising metrics.
- Research market trends in auctions, estate sales, and the broader resale market to inform strategy.
- Capture and edit photos and short form video of featured items, showroom events, and auction highlights.
- Create visual content for social media, email, and web use.
Requirements
- 2 to 5 years of experience in marketing, communications, or a related role.
- Strong writing and editing skills with attention to brand voice and detail.
- Hands-on experience with email marketing platforms such as AWeber, Mailchimp, Constant Contact, or similar.
- Experience managing social media across Instagram, Facebook, and other relevant platforms.
- Working knowledge of a CRM system; HubSpot experience is a plus.
- Proficiency in Canva, Adobe Creative Suite, or comparable design tools.
- Experience creating print advertising collateral such as ads, postcards, signage, and related materials.
- Highly organized with the ability to manage multiple deadlines around a recurring sales calendar.
- Based in or near Marin County with a reliable daily commute to San Rafael.
Technologies
- AWeber
- HubSpot
- Mailchimp
- Constant Contact
- Canva
- Adobe Creative Suite
- Google Analytics
- Premiere Rush
- Schema markup
Benefits
- Health insurance through Kaiser Permanente — 60% employer paid
- Generous paid time off
- Employee discounts
- Some offsite and flexible work arrangements