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Job Description

Execute Fine Estate’s marketing across email, social media, web, and print in a hands-on role within a small team.

Responsibilities

  • Plan, build, and schedule email campaigns using AWeber for a subscriber base of about 5,000.
  • Monitor deliverability metrics such as open rates, bounces, and spam complaints, flagging issues proactively.
  • Maintain data quality in HubSpot by updating contact records, tagging segments, and keeping pipeline data clean.
  • Develop engaging copy and visuals for social channels, highlighting upcoming sales, featured lots, and behind‑the‑scenes content.
  • Draft marketing copy for sale announcements, auction previews, and seasonal campaigns.
  • Write blog posts, update the website, and create SEO‑minded content for finesf.com.
  • Coordinate promotions across online auction platforms, ensuring listings are accurate and on brand.
  • Prepare showroom marketing collateral, including signage, postcards, and digital assets.
  • Support print advertising (for example, Marin Magazine) and digital ad campaigns.
  • Track campaign performance and produce regular reports on email, social media, and advertising metrics.
  • Research market trends in auctions, estate sales, and the broader resale market to inform strategy.
  • Capture and edit photos and short form video of featured items, showroom events, and auction highlights.
  • Create visual content for social media, email, and web use.

Requirements

  • 2 to 5 years of experience in marketing, communications, or a related role.
  • Strong writing and editing skills with attention to brand voice and detail.
  • Hands-on experience with email marketing platforms such as AWeber, Mailchimp, Constant Contact, or similar.
  • Experience managing social media across Instagram, Facebook, and other relevant platforms.
  • Working knowledge of a CRM system; HubSpot experience is a plus.
  • Proficiency in Canva, Adobe Creative Suite, or comparable design tools.
  • Experience creating print advertising collateral such as ads, postcards, signage, and related materials.
  • Highly organized with the ability to manage multiple deadlines around a recurring sales calendar.
  • Based in or near Marin County with a reliable daily commute to San Rafael.

Technologies

  • AWeber
  • HubSpot
  • Mailchimp
  • Constant Contact
  • Instagram
  • Facebook
  • Canva
  • Adobe Creative Suite
  • Google Analytics
  • Premiere Rush
  • Schema markup

Benefits

  • Health insurance through Kaiser Permanente — 60% employer paid
  • Generous paid time off
  • Employee discounts
  • Some offsite and flexible work arrangements

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