Marketing Assistant

Support campus dining marketing at the University of Wisconsin–Superior by creating content, events, and promotional experiences for students.

Responsibilities

• Design promotional materials such as posters, digital signage, table tents, menus, flyers, and social media graphics
• Capture and edit high-quality photography and video featuring dining locations, food, events, and student experiences
• Create engaging short-form social content including Reels, Stories, and trending campus messaging
• Assist with creative campaigns for dining programs, meal plans, retail promotions, and special events
• Maintain a consistent visual identity across dining locations and all marketing materials
• Brainstorm new concepts based on student interests and current marketing trends
• Help plan, create, and schedule social media content
• Monitor social media engagement and respond to students in a timely, professional manner
• Update dining websites with menus, events, promotions, and key announcements
• Assist with newsletters, email communications, digital signage, and other promotional marketing materials
• Support storytelling by highlighting student experiences, culinary innovation, sustainability initiatives, and campus partnerships
• Assist with planning and executing dining events, including pop-ups, giveaways, sampling opportunities, themed meals, and promotional campaigns
• Represent Dining Services at orientation, welcome week, campus fairs, and university tabling events
• Build relationships with student organizations and campus departments to increase awareness and participation
• Support meal plan marketing and student outreach throughout the academic year
• Assist with guest feedback initiatives to identify opportunities to enhance the student dining experience
• Maintain merchandising and promotional displays across dining locations
• Keep marketing materials organized, current, and aligned with brand standards
• Create visually engaging dining environments using signage, seasonal décor, and promotional displays
• Coordinate with culinary and operations teams to feature menu items, limited-time offers, and campus favorites
• Collaborate with dining managers, chefs, retail teams, and the District Marketing Manager on marketing initiatives
• Assist with photography, event logistics, ordering promotional materials, and coordinating marketing projects
• Support student marketing ambassadors or interns when applicable
• Assist with evening or weekend events as needed
• Perform additional marketing and administrative duties supporting the campus dining program

Requirements

• Associate’s or Bachelor’s degree (or currently pursuing) in Marketing, Communications, Graphic Design, Public Relations, Hospitality, Business, or a related field (preferred)
• Internship or previous experience in marketing, communications, social media, design, or event planning (plus)
• Creative mindset with a passion for design, storytelling, photography, and visual communications
• Familiarity with social media platforms including Instagram, Facebook, and TikTok trends
• Experience creating graphics using Adobe Creative Suite and/or Canva
• Basic photography and video editing skills (preferred)
• Excellent written and verbal communication
• Strong organizational skills and attention to detail
• Self-motivated, able to manage multiple projects in a fast-paced environment
• Comfort interacting with students, faculty, staff, and campus partners
• Proficiency with Microsoft Office (PowerPoint, Word, Excel)
• Enthusiasm for learning, collaboration, and bringing creative ideas to life

Technologies

• Instagram
• Facebook
• TikTok
• Reels
• Stories
• Adobe Creative Suite
• Canva
• Microsoft Office
• PowerPoint
• Word
• Excel

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Job Details

• Location: Superior, WI (onsite)
• Job type: Full-time
• Work location: In person
• Pay: $22.00 - $25.00 per hour