Marketing & Communications Manager

The Marketing & Communications Manager at Second Helpings Inc leads the organization’s marketing and communications work, combining content strategy, consistent brand voice, and project execution. This onsite role in Indianapolis supports annual operating funds and signature fundraising events while overseeing key channels including web, email, print publications, social media, and media outreach.

Role Focus

• Set editorial and design direction for the production and distribution of all publications (print and digital).
• Develop, research, and write the monthly enews, biannual printed newsletter, annual sustainability report, and other publications.
• Lead marketing and advertising for fundraising events, coordinating messaging and participating on event day(s) to support execution.
• Coordinate media interest through proactive media outreach and by fielding media requests.
• Work with the Multimedia Designer to coordinate the look and use of print and electronic materials such as letterhead, logo applications, and brochures.
• Represent the organization at select events and outreach opportunities.
• Collaborate with leadership to draft content and remarks for the CEO and senior staff as needed.

Web and Social Media Management

• Serve as the organization’s webmaster, keeping content up-to-date and developing blog content.
• Manage Second Helpings’ social media presence across Facebook, Instagram, X, TikTok, and YouTube.
• Develop and drive strategy to increase social media and online engagement.
• Lead social media content creation, including storytelling through writing, posts, pictures, and video content.

Data, Reporting, and Optimization

• Monitor, report, and present online engagement analytics across web, email, social media, and earned media.
• Use engagement metrics across platforms to optimize content, messaging, and distribution.

Team Coordination

• Supervise the Multimedia Designer and potential interns.

Key Requirements

• Excellent written and verbal communication skills.
• Demonstrated knowledge and experience executing marketing, communications, and public relations activities.
• Proven results implementing marketing and communications strategic plans.
• Strong attention to detail and exceptional proofreading skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Proactive, independent project management through completion.
• High creativity and a strong sense of visual design.
• Proven experience creating content and managing social media platforms (Facebook, X, Instagram, TikTok, YouTube) and analytics technologies to engage a diverse audience.
• Ability to understand and analyze marketing reports, analytics, and performance across marketing channels.
• Experience with WordPress as a web content management platform.
• Proficiency with Microsoft Office, Sharepoint, Google Drive, Salesforce, Pardot, and Hootsuite.
• Demonstrated experience writing press releases and negotiating with media.
• Experience overseeing the design and production of print materials and publications.
• Experience with Adobe Creative Suite and video editing software (Edits, Capcut) is desirable.
• Experience working with volunteers is desirable.
• Bachelor’s degree in marketing, public relations, journalism, or a related field (relevant experience can be substituted for a degree).
• At least 3 years of relevant professional experience in a nonprofit setting.

Technology and Tools

• Facebook, Instagram, X, TikTok, YouTube
• WordPress
• Microsoft Office, Sharepoint, Google Drive
• Salesforce, Pardot, Hootsuite
• Adobe Creative Suite, Edits, Capcut

Location and Compensation

• Location: Indianapolis, IN (onsite)
• Salary: USD 65,000 per year
• Minimum Experience: 3 years

Benefits and Work Environment

• Parking and lunch are provided.
• Ability to remain stationary for lengthy periods of time.
• Must be able to move up to 25 lbs.
• Repetitive motions sitting at a computer keyboard.