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l'Oréal

Manager, Marketing

l'Oréal
New York, NY $98k - $140k/yr Full time Posted 18d ago
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Job Description

Hybrid, based in New York, NY, this Marketing Manager role focuses on La Roche-Posay Cicaplast and Lipikar, overseeing 360-degree campaigns, launches, and cross-functional collaboration.

Responsibilities

  • Support the development and execution of annual marketing plans for Cicaplast and Lipikar, aligned with brand objectives.
  • Manage end-to-end product launches and renovations, ensuring timely delivery and clear stakeholder communication.
  • Develop engaging marketing content for digital, social, and in-store materials with consistent brand messaging.
  • Conduct market analysis and competitive tracking to inform strategies and identify growth opportunities.
  • Manage marketing budget and track performance using key metrics to optimize campaigns.
  • Collaborate with key retail partners to design and execute tailored programs that drive sales and enhance brand presence.
  • Coordinate with cross-functional teams (Product Development, DMI, PR, Medical Marketing, Media, Advocacy, Legal/Claims, Consumer Market Insights, and Commercial) to provide strategic assets and oversight for franchise execution.
  • Assist in developing presentations for sales teams, retailer briefings, and training materials for beauty advisors.
  • Partner with Brand Engagement on influencer marketing and PR initiatives.
  • Support Medical Marketing in crafting patient-centric messaging.
  • Contribute to seasonal campaigns and product kits.
  • Track campaign performance and recommend optimizations based on data.
  • Oversee the comp creation process for cross-functional use.
  • Serve as the liaison for Caribe La Roche-Posay to ensure alignment with national strategy.
  • Manage sample and tester forecasts for the team.

Requirements

  • Bachelor’s degree in a relevant field.
  • 5 to 7 years of marketing experience; beauty or skincare is a plus.
  • High proficiency in Microsoft Office with the ability to craft high impact presentations and tell a cohesive story.
  • Strong ability to influence team members and leadership.
  • Proven skill in delivering work within tight timeframes with meticulous attention to detail and a sense of urgency.
  • Capacity to manage multiple priorities simultaneously and meet competing deadlines.
  • Excellent communication and interpersonal skills.
  • Willingness to travel 5 to 10 percent of the time, including occasional weekend conferences.

Technologies

  • Microsoft Office

Compensation

Base salary ranges from USD 98,400 to 140,200 per year.

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401K matching program
  • Corporate Pension Plan
  • Flexible hybrid work policy (3 days in office at 10 Hudson Yards, NYC, 2 days remote)
  • Paid time off for vacation
  • Paid holidays
  • Volunteer Time Off
  • Vacation Buy Program
  • Summer Fridays
  • Monthly mobile allowance
  • VIP access to internal employee shop
  • Unlimited access to specialized digital e-learnings
  • Structured mentorship programs
  • Executive lunch and learns
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Mental health programs
  • Corporate wellness benefits

Application

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