Manager, Marketing

Hybrid, based in New York, NY, this Marketing Manager role focuses on La Roche-Posay Cicaplast and Lipikar, overseeing 360-degree campaigns, launches, and cross-functional collaboration.

Responsibilities

• Support the development and execution of annual marketing plans for Cicaplast and Lipikar, aligned with brand objectives.
• Manage end-to-end product launches and renovations, ensuring timely delivery and clear stakeholder communication.
• Develop engaging marketing content for digital, social, and in-store materials with consistent brand messaging.
• Conduct market analysis and competitive tracking to inform strategies and identify growth opportunities.
• Manage marketing budget and track performance using key metrics to optimize campaigns.
• Collaborate with key retail partners to design and execute tailored programs that drive sales and enhance brand presence.
• Coordinate with cross-functional teams (Product Development, DMI, PR, Medical Marketing, Media, Advocacy, Legal/Claims, Consumer Market Insights, and Commercial) to provide strategic assets and oversight for franchise execution.
• Assist in developing presentations for sales teams, retailer briefings, and training materials for beauty advisors.
• Partner with Brand Engagement on influencer marketing and PR initiatives.
• Support Medical Marketing in crafting patient-centric messaging.
• Contribute to seasonal campaigns and product kits.
• Track campaign performance and recommend optimizations based on data.
• Oversee the comp creation process for cross-functional use.
• Serve as the liaison for Caribe La Roche-Posay to ensure alignment with national strategy.
• Manage sample and tester forecasts for the team.

Requirements

• Bachelor’s degree in a relevant field.
• 5 to 7 years of marketing experience; beauty or skincare is a plus.
• High proficiency in Microsoft Office with the ability to craft high impact presentations and tell a cohesive story.
• Strong ability to influence team members and leadership.
• Proven skill in delivering work within tight timeframes with meticulous attention to detail and a sense of urgency.
• Capacity to manage multiple priorities simultaneously and meet competing deadlines.
• Excellent communication and interpersonal skills.
• Willingness to travel 5 to 10 percent of the time, including occasional weekend conferences.

Technologies

• Microsoft Office

Compensation

Base salary ranges from USD 98,400 to 140,200 per year.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401K matching program
• Corporate Pension Plan
• Flexible hybrid work policy (3 days in office at 10 Hudson Yards, NYC, 2 days remote)
• Paid time off for vacation
• Paid holidays
• Volunteer Time Off
• Vacation Buy Program
• Summer Fridays
• Monthly mobile allowance
• VIP access to internal employee shop
• Unlimited access to specialized digital e-learnings
• Structured mentorship programs
• Executive lunch and learns
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Mental health programs
• Corporate wellness benefits

Application

• Application inquiries: [email protected]