Half-Time Marketing, Audience and Experience Manager

The Center for the Arts seeks a half-time Marketing, Audience and Experience Manager to oversee marketing and communications, audience experience, development support, and data analytics. This role reports to the Executive Director and operates with a hybrid schedule based in New London, New Hampshire.

Responsibilities

• Managing content creation and overseeing content distribution for all exhibitions, programs, performances, and events
• Driving consistent and significant growth in program attendance and participation, as well as community followership and advocacy
• Actively tracking reach, engagement, journeys, behavior, advocacy, and other key metrics as a closed loop process for ensuring continuous improvement in segmentation, messaging, and related actions
• Understanding and measuring what makes for great experiences for the organization’s various constituents
• Documenting and recommending policy, process, and system changes to reduce/eliminate experience detractors and/or frictions, while introducing other changes to elevate experiences
• Overseeing implementation of desired changes
• Managing data in the central database (CRM) for interactions with donors, grant-making organizations, foundations, sponsors, and members
• Supporting the Executive Director and Development Committee of the Board with CRM analysis and actionable insight
• Supporting the same on development and leadership of related events
• Ownership of data inputs, tracking and performance analytics around all programs, product, and content

Requirements

• Prior experience in marketing and communications, event management, development, customer experience management, community engagement, nonprofit operations, or a related field
• Proficiency with standard office and productivity tools, including CRM
• A demonstrated ability to build and maintain positive relationships with a wide range of stakeholders
• A track record of taking initiative, following through, and delivering results. We place a high premium on people who Get Stuff Done – end-to-end, with quality

Technologies

• CRM

Compensation

USD 22,500 - 25,000 per year

Benefits

• Paid time off

Location

This is a half-time role with hybrid potential, based at the CFA’s headquarters in New London, NH. The position requires regular on-site presence, including at events, and involvement in evening and weekend activities. A commute within 30 minutes of New London, NH is preferred, with some scheduling flexibility outside required event presence.

How to Apply

• Email a resume and a brief cover letter summarizing relevant experience and why you are excited about this role to [email protected]
• Include “Audience Development and Experience Manager” in the subject line of your email
• Be prepared to provide references upon request
• No phone calls, please

Application Questions

• Do you live within a 30 minute commute of New London, NH?
• Do you have 3-4+ years of marketing experience including web and social, with a consumer focus?
• Are you experienced in working within marketing project management and CRM systems?