Email & Marketing Automation Analyst (Salesforce Marketing Cloud Account Engagement/ Pardot)

Move Concierge is seeking an Email and Marketing Automation Analyst to maintain, optimize, and extend Salesforce Marketing Cloud Account Engagement (Pardot) capabilities. This onsite role in Farmers Branch, TX supports campaigns, automation, and reporting across the business, with a clear path for growth and professional development.

What you gain includes a competitive salary, comprehensive benefits, and a culture that values collaboration and continuous improvement. You will join a team that prioritizes clear communication, accountability, and a positive, results-driven environment while contributing to a seamless data flow across Marketing, Sales, and Operations.

Benefits

• Competitive salary
• Health, dental, and vision coverage with 70% employer funding
• Paid time off and holidays up to 21 days in the first year
• 401(k) plan with 100% employer match
• Opportunities for professional development and career growth

Core Values

• Be Humble
• Transparent Communication
• Embrace and Drive Change
• Build a Positive Culture
• Mind-Blowing Experience
• Own It

Responsibilities

• Manage and optimize the Pardot environment within Salesforce Marketing Cloud Account Engagement for Move Concierge
• Design and maintain engagement programs, automation rules, email templates, dynamic content, and segmentation lists
• Maintain HTML email templates with proper UTM tagging and tracking for analytics and attribution
• Enforce governance for users, permissions, folders, naming conventions, and version control
• Create, run, and sustain campaign performance reporting in Pardot and Salesforce
• Collaborate with Analytics and Operations to leverage Tableau, Google Analytics, and other BI tools for insights
• Analyze campaign trends, nurture effectiveness, funnel activity, and audience engagement
• Support data mapping and ensure reporting alignment across Marketing, Sales, and Operations
• Investigate and resolve production issues such as automation errors, synchronization delays, data mismatches, and deliverability concerns
• Perform comprehensive QA of campaigns, forms, automations, and tracking parameters prior to launch
• Collaborate with Marketing, Product, and IT to maintain accurate data flows
• Support early-stage initiatives and integrations involving Salesforce Data 360 or other CDPs
• Support data hygiene, segmentation, identity resolution, and contact governance efforts
• Participate in system enhancement projects, testing, and documentation within Marketing Technology

Requirements

• Minimum two years of hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement in a marketing operations or technical marketing role
• Salesforce Certified Marketing Cloud Account Engagement Consultant certification, with demonstrated ability to translate business requirements into scalable marketing automation solutions
• Strong knowledge of email marketing best practices, marketing automation workflows, and lead management
• Proficiency in HTML/CSS for email templates and proper UTM/tracking implementation
• Experience with Tableau, Google Analytics, or similar reporting tools
• Familiarity with Salesforce Data 360 (Data Cloud) or other CDPs
• Excellent communication and ability to collaborate across Marketing, Sales, and Operations teams
• Analytical mindset, attention to detail, and a commitment to data quality
• Proven ability to troubleshoot complex technical issues in time-sensitive environments

Technologies

• Pardot / Salesforce Marketing Cloud Account Engagement
• Tableau
• Google Analytics
• Salesforce Data 360 (Data Cloud)
• CDPs
• HTML/CSS