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United Placement Group

Digital Marketing Specialist

United Placement Group
Bradenton, FL $60k - $80k/yr Full time Posted 11h ago
Ai Search Campaign Management Channel Management Content Marketing Digital Marketing Google Analytics Google Search Console Lead Generation Marketing Analytics Marketing Strategy Reporting and Analytics SEO
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Job Description

United Placement Group is seeking a hands-on Digital Marketing Specialist to support growth in online visibility and generate qualified leads for its Bradenton, Florida team. The role focuses on planning, creating, publishing, measuring, and improving search and social marketing initiatives, with emphasis on SEO, AEO, and GEO.

Responsibilities

  • Create and repurpose content for web pages, blogs, email, social media, video, and other digital channels.
  • Conduct keyword, topic, competitor, and search-intent research to guide content decisions.
  • Optimize content for SEO, including page structure, metadata, internal linking, local-search opportunities, and clear calls to action.
  • Apply AEO and GEO principles to improve visibility across answer engines, featured snippets, AI-powered search results, and generative AI experiences.
  • Build and maintain a content calendar covering topics, formats, deadlines, publishing schedules, and distribution channels.
  • Coordinate with the team on what to post, where to publish, and when to post based on audience behavior and campaign goals.
  • Monitor performance across traffic, rankings, engagement, leads, and conversions; share results and recommendations with the team.
  • Stay current on search, AI-search, content, and social-media best practices.

Requirements

  • 3+ years of experience in digital marketing, SEO, content marketing, or a related role.
  • Hands-on experience with keyword research, on-page SEO, search intent, content optimization, and performance reporting.
  • Working knowledge of AEO, GEO, AI-powered search, answer engines, featured snippets, and FAQ-style content.
  • Strong writing, editing, proofreading, and content-planning skills.
  • Experience using Google Analytics, Google Search Console, and keyword-research tools.
  • Ability to manage deadlines, collaborate effectively, and work in an on-site team environment.
  • Portfolio or examples of relevant content, SEO work, campaigns, or measurable results.

Technologies

  • SEO
  • AEO
  • GEO
  • Google Analytics
  • Google Search Console

Benefits

  • Full-time, W-2 role with weekly pay.
  • Monday–Friday, in-office schedule with no nights or weekends.
  • Health, dental, vision, and life insurance after 90 days.
  • Holiday pay, PTO, vacation, and a 401(k) with company match.
  • Collaborative team environment and opportunity to help grow the company’s digital presence.

Preferred Qualifications

  • Experience with local SEO, Google Business Profile optimization, schema/structured data, landing pages, and conversion-rate optimization.
  • Experience marketing professional, legal, financial, insurance, healthcare, or other trust-based services.
  • Experience with email marketing, CRM, social scheduling, video, or graphic-content tools.

Role Details

  • Location: Bradenton, FL (onsite)
  • Salary: USD 60,000 - 80,000 per year
  • Experience level: 3+ years

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