Digital Marketing Specialist

Roland Park Place invites a creative and organized Digital Marketing Specialist to join its Marketing team onsite in Baltimore, MD. The role focuses on sharing stories, events, and experiences that define the community, by creating engaging content, managing digital campaigns, and collaborating with residents, associates, and leadership to strengthen brand presence. Salary is USD 26 - 28 per hourly.

Responsibilities

• Create and manage content calendars for social media, blogs, newsletters, and email communications.
• Develop and execute multi-channel digital marketing campaigns focused on community news, events, and strategic initiatives.
• Manage and publish timely, relevant, and engaging content across company social media platforms and executive pages.
• Monitor campaign performance, analyze results, and recommend SEO and engagement improvements.
• Capture community events through photography and video to create compelling marketing content.
• Write, edit, and produce content for websites, newsletters, social media, and other marketing channels.
• Identify and develop resident and associate stories that highlight the unique culture of Roland Park Place.
• Create, update, and audit printed and digital marketing materials in accordance with brand standards.
• Assist with public relations efforts and coordinate with advertising agencies as needed.
• Help plan and manage photography and video shoots, including organizing related assets.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1–3 years of experience in digital marketing, social media management, or content creation.
• Strong writing, editing, and communication skills.
• Experience with social media platforms, Google Analytics, marketing automation tools, and Canva or similar creative software.
• Basic website management and SEO knowledge.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Professional demeanor and strong interpersonal skills.

Technologies

• Google Analytics
• Canva

Benefits

• medical/dental/vision insurance (single or family coverage, effective 1st of the month following 60-days of employment)
• company-paid life insurance/short-term disability/long-term disability
• legal plan
• identity theft protection
• pet insurance
• group critical illness insurance
• hospital indemnity insurance
• paid sick/vacation/9 paid holidays (including your birthday)
• 403(b) retirement with 4% company match
• free meals
• free area attraction tickets
• tuition reimbursement
• employee hardship fund
• employee assistance program
• free on-site parking
• discounted MTA passes
• free education/training classes
• Now offering PayActiv (daily pay option)

Why Join This Organization

• Be part of Maryland's premier senior living community.
• Work in a collaborative, mission-driven environment.
• Help tell meaningful stories that positively impact residents and families.
• Enjoy opportunities for professional growth and development.
• Contribute to a respected organization known for excellence and innovation.