Digital Marketing Specialist

Baseline Creative, Inc. offers an onsite, full-time Digital Marketing Specialist role in Wichita, Kansas with a competitive annual salary range of $55,000 to $65,000. This position centers on content and social media marketing to tell client stories across digital channels, guided by analytics to strengthen content strategy and campaign performance. You’ll join a collaborative, fast-paced agency environment that supports professional growth, with a benefits package that includes health, dental, and life insurance, paid time off, parental leave, and professional development assistance.

Location: Wichita, KS 67214; in person / onsite role.

Responsibilities

• Create and manage engaging social media, digital, and campaign content aligned with client brand voice and storytelling goals across platforms.
• Draft compelling short- and long-form content including social media copy, blogs, newsletters, website copy, campaign messaging, and other brand communications to support client accounts.
• Monitor social media channels and audience engagement to foster strong online communities and a positive brand presence.
• Track and analyze campaign and platform performance using analytics and reporting tools, translating insights into actionable recommendations that strengthen content strategy and overall campaign success.
• Collaborate with designers, strategists, developers, and account leads to ensure cohesive messaging, creative alignment, and effective campaign execution.
• Stay current on social media trends, platform updates, and emerging digital marketing strategies to help clients remain relevant and competitive.

Requirements

• A kind, collaborative professional who values teamwork, communication, and supporting client success in a fast-paced agency environment.
• A self-starter who can manage multiple client accounts, shifting priorities, and deadlines while maintaining strong attention to detail and brand consistency.
• A creative storyteller and strategic thinker who understands how content, social media, and digital marketing work together to support broader campaign goals.
• 2–5 years of professional experience in content marketing, social media management, digital marketing, communications, or related fields required.
• Strong writing and editing skills with experience developing both short- and long-form content across digital platforms, including web, email, social media, and campaign materials.
• Experience using analytics and reporting tools to evaluate content and campaign performance, identify trends, and make strategic recommendations.
• Familiarity with tools such as Google Analytics, Meta Business Suite, email marketing platforms, scheduling tools, and content management systems.
• Bachelor's degree required.

Technologies

• Google Analytics
• Meta Business Suite
• Email marketing platforms
• Scheduling tools
• Content Management Systems
• HubSpot
• Mailchimp

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance